Head of Growth - Remote

Numerade is on a mission to level the playing field in education.  This is your opportunity to join a venture-backed startup early and build something remarkable at the intersection of education and technology.

• Since launch in 2019, we have helped over 200 million students gain confidence in STEM subjects, from algebra to quantum mechanics and more.
• We’ve built the world's largest STEM video library.
• We’ve raised over $26M in funding through series A (check out the article here)
• Our goal is to become the #1 ed-tech learning platform!

We’re excited to add a Head of Growth to our team to own revenue.  You will partner very closely with the founders to hit very aggressive revenue goals.  If you are afraid of audacious goals don’t apply.  If you need a big team, please do not apply.  If you are afraid of failing and do not have a growth mindset, do not apply.  

If you want to have an outsized impact on the trajectory of a company to scale the benefits of tutoring to 2B students globally, work in a lightning fast paced environment, where growth is only limited by your own self-imposed ceilings, this might be the role for you.  

You’ll drive the overall user growth and retention.  Lead growth and marketing initiatives to generate and retain subscribers.  Build out our brand to become a household name.  Partner with our content teams to drive growth and earn the love of our educators.  You will drive subscriber acquisition on and off-platform; pricing and promotion strategy; paid acquisition strategy and execution; overall comms (inclusive of email/sms/PR, etc.) strategy & execution.   This is an exciting role for someone looking to work in a collaborative, fast-paced environment and be a key player within a dynamic team focused on driving revenue.

In this role, you’ll get to:

• Own the revenue goal
• Develop strategies to improve acquisition, conversion, engagement, and retention, supported by rigorous quantitative analysis.
• Drive funnel optimization and lifecycle marketing (including email, sms, etc) after deeply understanding our users
• Scale and deepen Numerade’s presence on key social channels.
• Build paid media strategies promoting Numerade’s brand and product, with a focus on driving measurable user acquisition 
• Proactively identify channel optimization and growth opportunities, surfacing dependencies and blockers to cross-functional stakeholders.
• Collaborate with product and other partners to improve user flow and proactively identify content and user experiences that fuel subscription growth.
• Partner with our customer success teams to drive overall customer satisfaction and increase retention.
• Partner with out content operations team and deepen our relationships with our educators and leverage content for overall growth.
• Partner with our product, eng and SEO teams to build and maintain scalable growth initiatives.

You’ll bring:

• Minimum of 7 years’ experience in B2C subscription growth marketing, with a focus on content driven growth, product lead growth/SEO, driving marketing campaigns, and anything else that makes sense.
• An entrepreneurial outlook; you’re VERY comfortable in a “startup” environment.  
• Owner mentality and quick to get your hands dirty so you can learn the intricacies of what works / what does not.  
• Deep exposure to performance marketing across Google, FB, TikTok, etc. channels. 
• The ability to leverage data, manipulate data and extract insights.  If you are scared of excel, please do NOT apply.
• Experience testing and scaling every type of growth & marketing channel, from paid marketing, email, social, etc. and channels from the ground up.
• Hypothesis-guided skills that are used to prioritize a large number of ideas against a finite amount of resources.
• Exceptional written and verbal communication skills.
• The ability to quickly take a thought and turn it into execution very quickly.

You’ll be:

• Passionate about building incredible consumer products.
• Comfortable with ambiguity: if you don’t have all the details, you’re comfortable moving forward and facing the uncertain because risk and change motivate you to evolve and innovate.
• Goal oriented: you combine vision, mission, and strategy into a cohesive outcome and are comfortable setting stretch goals for you and your team.
• A hands-on collaborative leader and analytical problem-solver skills with entrepreneurial can-do spirit and grit.

Benefits and Perks:

• Salary in the $145K - $190K range wit