Director, Marketing Analytics & Operations

About Ping Identity: 

At Ping Identity, we believe in making digital experiences both secure and seamless for all users, without compromise. We call this digital freedom. And it's not just something we provide our customers. It's something that inspires our company. People don't come here to join a culture that's built on digital freedom. They come to cultivate it. 

Our intelligent, cloud identity platform lets people shop, work, bank, and interact wherever and however they want. Without friction. Without fear. 

While protecting digital identities is at the core of our technology, protecting individual identities is at the core of our culture. We champion every identity. One of our core values, Respect Individuality, reminds us to celebrate differences so you are empowered to bring your authentic self to work. 

We're headquartered in Denver, Colorado and we have offices and employees around the globe. We serve the largest, most demanding enterprises worldwide, including more than half of the Fortune 100. At Ping Identity, we're changing the way people and businesses think about cybersecurity, digital experiences, and identity and access management. 

We are seeking a highly analytical and strategic Director, Marketing Analytics & Operations to lead our marketing analytics function. This pivotal role will be responsible for transforming raw data into actionable insights, driving our marketing strategy, and optimizing performance across the entire customer lifecycle. The ideal candidate will be a visionary leader with a deep understanding of marketing operations, data analysis, and a proven track record of building and leading high-performing analytics teams.

You will play a critical role in defining our Ideal Customer Profile (ICP), establishing next-level marketing metrics, and setting ambitious but achievable targets that align with our business objectives. This position requires a blend of technical expertise, strategic thinking, and strong leadership skills to guide our analytics team and influence key stakeholders.

Key Responsibilities

• Lead Ideal Customer Profile (ICP) Analysis: Drive the ongoing analysis and refinement of our Ideal Customer Profile, leveraging internal and external data sources to identify key attributes, behaviors, and firmographics that define our most valuable customers. Partner with Sales and Product teams to ensure alignment and operationalization of ICP insights.
• Develop Next-Level Marketing Metrics & Analytics: Design, implement, and maintain advanced marketing metrics and reporting frameworks across the entire marketing journey (awareness, consideration, conversion, retention). Move beyond traditional metrics to establish predictive models, attribution insights, and customer lifetime value (CLTV) analysis. 
• Customer Lifecycle Performance Measurement: Establish comprehensive analytics for the customer lifecycle, identifying key touchpoints and opportunities for optimization. Develop dashboards and reports that provide a holistic view of customer engagement and value.
• Build Customer Marketing Metric Targets: Collaborate with Marketing, Sales, and Product leadership to develop data-driven, measurable targets for all key marketing initiatives and campaigns, ensuring alignment with overall business goals.
• Annual Marketing Operating Plan & Target Setting: Lead the development of the annual marketing operating plan, including detailed target setting for pipeline generation, customer acquisition, retention, and revenue contribution. Provide strategic recommendations based on market trends and performance analysis.
• Team Leadership & Development: Serve as a direct leader for a team of marketing analysts, fostering a culture of continuous learning, data integrity, and analytical rigor. Provide mentorship, guidance, and professional development opportunities to enhance team capabilities and impact.
• Data Governance & Infrastructure: Partner with IT and Data Engineering teams to ensure data quality, accessibility, and the development of robust marketing data infrastructure. Champion best practices in data governance and privacy.
• Strategic Insights & Recommendations: Translate complex data findings into clear, concise, and actionable insights for marketing leadership and cross-functional teams. Proactively identify opportunities for marketing optimization and efficiency improvements.
• Technology & Tools: Evaluate, recommend, and implement marketing analytics tools and technologies to enhance reporting capabilities and operational efficiency.