Head of US Institutional Marketing

J.P. Morgan Asset Management’s US Institutional Business offers investment solutions and insights that have a meaningful impact on the investment outcomes of defined benefit plans, endowments, foundations, healthcare and insurance companies. 

As the Head of US Institutional Marketing within the Asset Management team, you will be responsible for developing a comprehensive marketing strategy to engage CIOs and key decision-makers across various sectors. These sectors encompass defined benefit plans such as corporate and public pension plans, multi-employer pension plans, endowments and foundations, healthcare companies, and insurance companies. You will also collaborate with consultants and research teams servicing these clients. Your role will include managing a team of 4-5 team members, supervising key functions across events, digital, product marketing, and data & analytics. Attendance at the Network Advertising Initiative Leadership meeting is expected, and you will work closely with Distribution, Product, Investors, and Client Service teams to ensure an exceptional client experience.

Job responsibilities 

• Develop a marketing strategy across institutional channels aligned to business initiatives, leveraging all of the owned, earned and paid marketing touchpoints to move forward client engagement and amplify voice in market 
• Partner with Head of Sales & sales leaders to create segment-specific strategies across public funds, corporate pensions, Taft-Hartley, etc
• Build the brand of Institutional asset management in the US market
• Manage deeper client and prospect engagement by owning the institutional content strategy and activation plan
• Develop the agenda and journey for client events (in-person and digital) - from coordination to pre and post event activation, in close partnership with Events team
• Develop sponsorship and industry conference strategy in partnership with Sales 
• Own the messaging of measurement/reporting of marketing activities - helping to qualify successes/develop action steps/identify lessons learned/best practices.
• Partner with Client Experience team to develop strategy to improve client experience from pre-sale to post-sale 

Required qualifications, capabilities, and skills 

• 10 + years’ experience working with large US institutional clients and consultants
• College degree in marketing or related field 
• Extremely proficient in Microsoft applications, including Word, Excel and PowerPoint
• Analytical skills to help track, measure and interpret success/strategy of marketing programs
• Strong execution skills
• Excellent communication skills
• Attention to detail – demonstrate solid organizational skills and the ability to accurately manage large volumes of information
• Strong interpersonal skills with an ability to work well with senior management and sales organizations

Preferred qualifications, capabilities, and skills 

• Strategic Thinking – contribute to the development and execution of impactful, strategic marketing plans to deliver results
• Digital Expertise – understand digital touchpoints across email, webcasts, media and digital tools and drive a digital strategy for deeper client engagement
• Execution – develop credibility and trust through consistent, quality client delivery

JPMorgan Chase & Co., one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world’s most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process. 

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on