Vice President in Marketing & Communication, DACH

Our Purpose

We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation and delivers better business results.

Title and Summary

Vice President in Marketing & Communication, DACH

Vice President in Marketing & Communication will be responsible for leading the marketing and communications organization for the DACH cluster, contributing to cluster and major market strategy and supporting the delivery of results. Geographic remit includes 3 markets with a focus on Germany as acting Head of Marketing. Responsibilities are focused on brand marketing, PR and internal and external communications, sponsorships and partnerships including properties contracted and leveraged in market, customer marketing including issuer and merchants and product marketing

Your role:
• Sets cluster and major market marketing strategies, leading a group of subject matter experts at Director and Manager level across brand & advertising, PR & communications, customer marketing, product marketing, sponsorships etc., to drive an integrated approach aligning with business priorities to deliver against company objectives.
• Sets budget strategies for Germany including allocation, prioritization, optimization, compliance and general oversight. Makes decisions and adjustments throughout the year according to changing priorities and performance.
• Plays a critical role in the matrix organization driving through cluster and major market objectives while supporting global marketing and communications strategy and product priorities.
• Supports the CE Integrated Marketing Communications lead to identify the need for and initiating projects on behalf of these countries, appointing project leaders guiding and coaching the delivery across complex stakeholder environments together
• Provides leadership to all Mastercard marketing and communications teams in and outside of the cluster, cross functional teams extending beyond marketing, provides direction and guidance on steerco’s, and externally with agency leadership teams and account/support teams working on the Mastercard business.
• Plays a critical role building relationships and partnering with other parts of the organization in support of meeting business objectives and championing the needs of the cluster to secure the appropriate resources and support.
• Commercially oversees cluster sponsorship contract negotiations with ultimate accountability
• Customer facing and responsible to drive the marketing value proposition including attendance and speaking at events, customer executive steercos and contributing to RFPs.
• Plays a role in the marketing and advertising industry to position Mastercard as a leading global brand.

Experiences:
• Proven track record leading marketing and communications organizations across multiple markets to establish and execute integrated marketing and communications strategies aligned to business goals and objectives.
• Proven ability in building and strengthening collaborative relationships with global Marketing counterparts and representing the voice of the cluster and local market.
• Significant experience and proven success in one or more marketing families, with extensive experience in three or more marketing families, including PR and communications, B2B and Consumer Marketing.
- Experience operating in sophisticated advertising and media markets.
• Proven track record of major contract negotiation driving to win/win and or sound commercial success aligning marketing and communications with the business.
• Experience engaging at C-suite level within both own organization and customer/partner organizations.
• Experience operating in an organization where the customer is B2B but the brand is also B2C.
• Strength in building partnerships and relationships with proven ability to influence.
• Ability to operate with agility and be comfortable to carve out strategy where there is ambiguity.
• Clear experience in empowering teams to take thoughtful risks using every experience as a growth opportunity to drive a culture of innovatio