Senior Product Marketing Manager, Telecommunications

The GitLab DevSecOps platform empowers 100,000+ organizations to deliver software faster and more efficiently. We are one of the world’s largest all-remote companies with 2,000+ team members and values that foster a culture where people embrace the belief that everyone can contribute. Learn more about Life at GitLab.

About the team

Product Marketing Managers at GitLab have a unique opportunity to contribute to our mission:

To change all creative work from read-only to read-write so that everyone can contribute. When everyone can contribute, consumers become contributors, and we greatly increase the rate of human progress.

Product marketing managers at GitLab help tell the story about the value of how GitLab helps to unlock the potential of sharing and contribution. As a Product Marketing Manager, you understand our customers, our community, and the challenges they face specific to the Telecommunications industry. You write about their story and help them understand how GitLab can help them become the heroes they really are. You will drive awareness of how GitLab helps Telcom customers transform their business and drive team collaboration and build software faster.

We work in a unique way at GitLab, where flexibility meets a high paced, pragmatic way of working. And everything we do is in the open. We recommend looking at our product marketing handbook to get started.

What you'll do

Who, Where and Why

• Research and define our enterprise buyer and user personas, their specific needs, pain points, and goals that we can help address within the Telecommunication industry.
• Research, document, and operationalize particular customer use cases and problems that GitLab solves.
• Identify and define the key value drivers which differentiate GitLab in the market.
• Partner with sales, product management, customer success, and engineering teams to refine and evolve our product roadmap.
• Tell the full story around Telecommunications customer industry pain points and use cases- and how GitLab offers the solution.

What

• Develop product marketing collateral such as website pages, blogs, white papers, webinars, videos, decks, and data sheets supporting the buyer’s journey communicating the value of GitLab.
• Participate and contribute to field and industry events as a GitLab evangelist and thought leader.
• Develop and deliver product, market, and industry-specific enablement to the GitLab sales team and partners.
• Create campaign messaging and content as required to support ongoing marketing initiatives.

Proof

• Develop relationships with analysts and regularly brief them about GitLab’s unique value proposition.
• Document and demonstrate GitLab value in analyst market research reports.
• Support the development of customer case studies and webinars that help to demonstrate the value of GitLab for our customers.

Choices

• Participate and support win/loss analysis to understand why we win, where we win, who to target, and what to avoid.
• Support research into competitive threats and challenges to understand how to position GitLab in a rapidly changing market.
• Research and track overarching market trends and patterns.

• Develop and implement GTM strategies and campaigns in partnership with sales, growth, digital, and content marketing.
• Research and support pricing and packaging decisions in order to meet market demands and needs.
• Define and lead market research projects into specific market segments.

What you'll bring 

• At least 6 years enterprise software marketing experience, including 4 within product marketing.
• Strong Telecommunications industry background- either marketing to the industry, working within the industry or both.
• Understanding of Agile and DevOps methodologies across the entire Software Development Lifecycle, especially in large enterprise environments.
• Excellent writing skills- developing internal external content positioning the product/features as the solution for industry use cases is key.
• Support product launch plans as a Telecommunications industry expert to establishing GitLab’s position as a market leader, to d