Head of Self Directed Marketing, Americas

Overview

Connecting clients to markets – and talent to opportunity

 

With 4,300 employees and over 400,000 retail and institutional clients from more than 80 offices spread across five continents, we’re a Fortune-100, Nasdaq-listed provider, connecting clients to the global markets – focusing on innovation, human connection, and providing world-class products and services to all types of investors.

 

At StoneX, we offer you the opportunity to be part of an institutional-grade financial services network that connects companies, organizations, and investors to the global markets ecosystem. As a team member, you'll benefit from our unique blend of digital platforms, comprehensive clearing and execution services, personalized high-touch support, and deep industry expertise. Elevate your career with us and make a significant impact in the world of global finance.

 

Business Segment Overview:

Retail: Empower individual investors – and yourself – in the world of retail through a range of different financial products rooted in innovation and market intelligence. From FX and CFDs to precious metals, master an exciting world of wealth management tools.

 

Responsibilities

Position Purpose: 

Highly motivated and experienced marketing professional to lead regional marketing efforts and drive customer acquisition and growth within United States, Canada and Latin America. Reporting directly to the Head of Global Marketing, this leadership role offers a unique opportunity to shape the marketing strategy for Americas, manage local marketers, and contribute significantly to the growth of the business  

The ideal candidate will have experience leading marketing efforts across the Americas, a proven track record of successful campaigns, a passion for results, and a curious mindset focused on efficiency. This data-driven marketer combines strategic and tactical expertise, strong leadership skills, a collaborative spirit, and commitment to exceptional performance. Brand building and localization expertise are essential, as is strong digital marketing proficiency

 

Key Responsibilities:

• Regional Marketing Strategy: Develop and execute the regional marketing strategy (aligned to, and lead by, the global marketing strategy) in collaboration with the Head of Global Marketing, emphasizing acquisition, onboarding, conversion, customer experience, and customer value management (CVM).
• Market Expertise: Develop and maintain deep market understanding within the region, including cultural nuances, competitive dynamics, regulatory environment, customer preferences, and retail financial market intricacies.
• Campaign Implementation: Oversee the implementation of targeted, primarily digital, marketing campaigns developed by the regional team, ensuring alignment with overall strategy, adapting global campaigns to local market needs and the retail financial market.
• Performance Management: Monitor and analyze regional campaign performance across all markets within the region, working with local marketers to ensure they are meeting their individual goals. Consolidate reporting and provide insights to the Head of Global Marketing.
• Channel Management: Oversee the management and optimization of marketing channels by the regional team, prioritizing digital channels (SEO, SEM, social media, email, content, display) to reach the retail financial market audience in each market.
• Content Strategy: Guide the content strategy for the region, working with local marketers and the content team to develop and adapt compelling, culturally relevant content for each market within the region's retail financial market, ensuring appropriate translation.
• Cross-Functional Collaboration: Collaborate with regional and global teams (Sales, Digital Media, Affiliates, SEO, Customer Experience, Product, Insights) for seamless execution and alignment.
• Budget Management: Manage the overall regional marketing budget, ensuring efficient allocation of resources across all markets and maximizing ROI.
• Competitive Analysis: Monitor competitor activities across all markets within the region, identifying differentiation opportunities within the retail financial market.
• Brand Management & Localization: Ensure consistent global brand representation while adapting strategies to the specific needs and cultural nuances of each market within the region.
• Regional Marketing Leadership: Lead and mentor a team of local marketing managers within Canada/United States/Latin America, providing guidance