Sr. Associate, Marketing, Boston, MA

Sr. Associate, Marketing, Boston, MA

Country: United States of America

Your Journey Starts Here:

Santander is a global leader and innovator in the financial services industry. We believe that our employees are our greatest asset. Our focus is on fostering an enriching journey that empowers you to explore diverse career opportunities while nurturing your personal growth. We are committed to creating an environment where continuous learning and development are prioritized, enabling you to thrive both professionally and personally. Here, you will find ample opportunities to connect and collaborate with talented colleagues from around the world, sharing insights and driving innovation together. Join us at Santander, where you are supported by a culture of engagement and a commitment to your success.

An exciting journey awaits, if you are interested in exploring the possibilities We Want to Talk to You!

The Difference You Make:

The Sr. Associate, Marketing leads in developing, implementing, evaluating and administrating US marketing campaigns working within guidelines of annual marketing calendar to promote consumer and business lending products, mortgages, deposits, e-services etc. for Santander Bank and Openbank. They are responsible for developing and maintaining Santander and Openbank’s comprehensive paid media strategy, with a focus on acquisition as it relates to marketing and communications to increase visibility, acquisition, and traffic for the brand. 

• Leads in developing, implementing, evaluating and administrating Santander and Openbank US marketing campaigns working within guidelines of annual marketing calendar to promote consumer and business lending products, mortgages, deposits, e-services etc.
• Ensures the marketing department is providing transparency, accountability, and data-driven research in pursuit of company business goals and objectives.
• Owns strategy and implementation with partner agencies for all paid media channels: SEM, Aggregator/Affiliate, Social, Display, CTV, Audio, Direct Mail, with a focus on acquisition media. 
• Manages projects related to all financial products including developing and implementing marketing plans for product launches and product updates.
• Responsible for daily analysis of paid media and marketing campaigns and creates insights and optimizations from performance marketing metrics. 
• Works independently and with designated ad agencies to oversee media placement, reporting, tagging, implementation, and partnership. 
• Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed; provides marketing optimizations and recommendations for internal stakeholders, including C-suite. 
• Ensures that marketing promotions meet or exceed set objectives by collaborating with the Marketing Analytics, Brand Strategy, and Integrated Marketing teams to gauge campaign performance and reports ROI.
• Complies with applicable laws and regulations, including but not limited to, the Bank Secrecy Act, the Patriot Act, and the Office of Foreign Assets Control.
   

What You Bring:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Bachelor's Degree or equivalent work experience: Marketing, Public Relations, Communications, Business Administration or equivalent field. - Required.
• Master's Degree: Marketing, Public Relations, Communications, Business Administration or equivalent field. - Preferred.

• 9+ Years Marketing, Communications or related experience. - Required.
• 3+ Years Financial Services Industry/Banking experience - Required.
• Direct Mail experience - Required.
• 3+ years in Aggregator/affiliate marketing for financial services - Required.
• Acquisition marketing expertise - Required.

• Demonstrated experience in Aggregator/Affiliate channels, all digital media, acquisition marketing, and full-funnel marketing strategy. 
• Ability to motivate or influence inside or outside senior level personnel, requiring a significant level of influence and trust.
• Strong acquisition and marketing analytics skills
• Comfortable with new digital technology, social media, and reporting.
• Candidate must be able to think strategically, and work independently, but be willing and able to roll up sleeves to help implement the programs and measure results collaboratively. 
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