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PV
Senior Director Global Social Media
PVH Corp.Houthavens, Netherlands, The Netherlandsfull_timeVerifiedPosted 21 May 2025
About the role
<p><b><span>Be part of an iconic story.</span> </b></p><p></p><p><span>TOMMY HILFIGER is one of the world’s most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions. Tommy Hilfiger’s global marketing approach and communications strategy taps into culture through the world of F.A.M.E.S.: the people, organizations and ideas boldly driving the future of Fashion, Art, Music, Entertainment and Sport. Major global campaigns, sponsorship platforms, and disruptive activations with world-class athletes, musicians and entertainers bring a constant source of energy and inspiration to the brand. Immerse yourself in TOMMY HILFIGER here!</span> <span>(</span><a href="https://www.youtube.com/user/tommyhilfiger" rel="noopener noreferrer" target="_blank">YouTube</a><span>, </span><a href="https://www.instagram.com/tommyhilfiger/" rel="noopener noreferrer" target="_blank">Instagram</a><span>, </span><a href="https://www.tiktok.com/%40tommyhilfiger?lang=en" rel="noopener noreferrer" target="_blank">TikTok</a><span>)</span></p><p></p><p><span> </span></p><p><b><span>Job Title:</span></b><span><span> </span><span>Senior </span><span>Director, Global </span><span>Social </span><span>Media</span><span>, TH Global</span></span><span> </span></p><p><b><span>Reporting into:</span></b><span><span> </span><span>SVP </span><span>Global Consumer Engagement</span></span><span> </span></p><p><b><span>Department & Team:</span></b><span><span> </span><span>Global Marketing, </span></span><span><span>Consumer Engagement</span></span><span> </span></p><p><b><span>Location: </span></b><span><span>Tommy Hilfiger Global Headquarters – Amsterdam, The Netherlands</span></span><span> </span></p><p><b><span>Date</span></b><b><span>:</span></b><span><span> </span><span>May 2025</span></span><span> </span></p><p><span> </span></p><p><b><span>Be part of an iconic story.</span></b><span><span> </span></span><span> </span></p><p><span><span>PVH is the growth platform for Calvin Klein and TOMMY HILFIGER. Through driving brand strength and relevance, we are connecting our global, iconic brands closer to where the consumer is going than ever before, today and with future generations. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+. </span></span><span> </span></p><p><span> </span></p><p><b><span>Tommy Hilfiger </span><span>Global Consumer Engagement Group</span><span>:</span></b><span> </span></p><p><span><span>The team brings Tommy Hilfiger’s global campaigns, activations and products to life for consumers across all marketing and commercial touch points. With relentless focus and consistency, the team executes high impact brand and product storytelling that builds desirability and relevance with consumers</span><span>. </span><span>The Global Consumer Engagement leadership team is comprised of highly experienced marketing channel leaders who set the global agenda and strategies for Communications; Social Media; Events;</span><span> Partnerships and </span><span>Commercial Marketing Activation. The mission is to shape the unique and meaningful consumer-facing experiences that cut through to target audiences and make Tommy Hilfiger’s collections the most desirable in the market.</span></span><span> </span></p><p><span> </span></p><p><b><span>Summary: </span></b><span> </span></p><p><span><span>As a key member of the </span><span>Global Marketing leadership team</span></span><b><span>,</span><span> </span></b><span><span>the</span></span><b><span> </span></b><span><span>Sr. Director </span><span>of Global Social Media will drive the strategic development, execution, and innovation of Tommy Hilfiger’s global social presence. This executive will play a pivotal role in shaping the brand’s voice, narrative, and impact across platforms, ensuring social media is a powerful driver of brand equity, cultural relevance, and business growth.</span></span><span> </span></p><p><span> </span></p><p><b><span>Key Responsibilities</span><span> </span></b><span> </span></p><p><b><span>Leadership & Vision</span></b><span> </span></p><ul><li><p><span><span>Act as a senior leader within Global Marketing, bringing the PVH+ vision to life by driving performance, collaboration, and innovation within the social media function.</span></span><span> </span></p></li></ul><ul><li><p><span><span>Role model PVH Leadership Behaviors, fostering inclusive, adaptive leadership whil</span><span>e </span><span>building a high-impact, globally aligned t
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