Sales Project Intern: Market Research Development

About the position

Dometic is a global market leader in the mobile living industry. Millions of people around the world use Dometic products in outdoor, residential, and professional applications.

Igloo Products Corp is an iconic and fast-growing American brand known for exceptional and durable performance for everyday cooler needs. After more than 75 years of as the leader as a housewares brand, Igloo has pivoted to a high growth lifestyle brand for outside activities associated with fun, family and friends

Founded in as a metalworking shop bringing fresh cold water to Texas workers in the field to inventing the Playmate to becoming America’s most recognizable brand of ice chests, the Igloo story spans more than 75 years of delivering coolness to the world. Today, Igloo has 90% + brand awareness and is #1 in market share in the US, is a pioneer in sustainability for our category with the launch of biodegradable coolers and coolers made with from post-consumer recycled resin and other sustainable materials and has a growing DTC business allowing us to build direct relationships with our consumers. In 2021, Igloo was acquired by Dometic Brands and now there is the opportunity to Globally grow both brands together.

We are on a journey of continuous growth – now looking for our next star – a passionate Market Research Project Intern.

We are seeking a motivated Market Research Intern focusing on the Commercial Sales Channel to join our team. This internship will focus on project-based work with a strong emphasis on 20 commercial end-user verticals as potential targets for Electric Coolers. This internship offers hands-on experience in market analysis, client engagement, and business development within the commercial channel.

Your main responsibilities:

• Conduct market research to identify potential clients and market trends for new electric coolers on Commercial and Industrial job sites.
• Assist in identifying and targeting new end-user verticals for Igloo's latest new product offerings. Focus on identifying new verticals for new products with a focus on electric coolers.
• Work with Internal Sales & External Sales Reps to identify new business opportunities and ways to market and sell to these new end users. Identify new OEM or Distributor contacts for gaining distribution.
• Work cross functionally with sales and marketing to develop marketing strategies, promotional materials to include “sell in” kits that target these new verticals.
• Maintain and update the lead database, ensuring accuracy and relevance of information.
• Support the sales team in preparing proposals and presentations.
• Prepare reports and presentations summarizing research findings and size of prize market opportunities.

The ideal candidate for this role shall have the following qualifications and experience: 

• Strong verbal and written communication skills.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Basic understanding of market research techniques and tools.
• Ability to work independently and as part of a team.
• Detail-oriented with excellent organizational skills.
• Proactive and self-motivated with a can-do attitude.

To be successful in this role, we believe that you possess the following skills, competencies & characteristics:

• Currently pursuing a degree in Marketing, Business, Economics, or a related field.
• Strong research and analytical skills.

And of course – our Core Values

To thrive and succeed in this role, you understand the importance of our core values – Together We build our future, We play to win, We embrace change and We walk the talk; these values reflect the heart and soul of Dometic and they define what it takes to work here and how we do things.

Are you our next star? Then we would love to see your application.

Dometic is passionate about building together an inclusive and equitable working environment, that respects individual strengths, views, and experiences. We believe that diversity enables us to thrive across our differences. Be yourself and join us!

Igloo offers equal opportunities for everyone. Equal opportunities mean that all employees shall be treated according to their abilities and qualifications in every employment decision, including but not limited to hiring, advancement, compensation benefits, training, lay-offs and termination. Any form of discrimination or harassment against employees due to personal factors, such as gender, ethnicity, skin color, age, sexual orientation, religion, nationality, disability and pregnancy or employees with family responsibilities is pro