Jobs and Careers
BR
Senior Manager, Social Media & Influencer Marketing
Brooks RunningUnited Statesfull_timeVerifiedPosted 17 Dec 2024
💰 $210,680/yr($131,662/yr – $210,680/yr)
About the role
Who We Are:
At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line. Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation. Our brand values help bond us together and drive our success: · Runner First We act in the best interest of the runner · Word is Bond We do what we say we’ll do · Champion Heart We give our all in everything we do · There is no “I” in RunWe stay generous with our humanity · Keep MovingWe find ways to move every day, because joy is kinetic! We welcome everyone from every walk of life looking to inspire others through the power of movement — because we’re all moving towards something. Let’s run there.
Your Job: As the Senior Manager, Social Media & Influencer Marketing, you will be responsible for leading and evolving the strategic vision for Brooks' social media and influencer marketing efforts across North America. You will oversee and collaborate with members across the Social Media and Influencer Marketing teams - ensuring their programs align to broader brand and business goals while fostering a cohesive and integrated approach to storytelling and engagement across channels. You will act as a strategic leader, advocating for the role of social and influencer marketing in driving brand awareness, engagement, and loyalty while delivering measurable results. You will partner cross-functionally across the organization and with external agencies to deliver dynamic, high-impact programs and campaigns that inspire runners, elevate the Brooks brand and drive cultural relevancy for the brand.
At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line. Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation. Our brand values help bond us together and drive our success: · Runner First We act in the best interest of the runner · Word is Bond We do what we say we’ll do · Champion Heart We give our all in everything we do · There is no “I” in RunWe stay generous with our humanity · Keep MovingWe find ways to move every day, because joy is kinetic! We welcome everyone from every walk of life looking to inspire others through the power of movement — because we’re all moving towards something. Let’s run there.
Your Job: As the Senior Manager, Social Media & Influencer Marketing, you will be responsible for leading and evolving the strategic vision for Brooks' social media and influencer marketing efforts across North America. You will oversee and collaborate with members across the Social Media and Influencer Marketing teams - ensuring their programs align to broader brand and business goals while fostering a cohesive and integrated approach to storytelling and engagement across channels. You will act as a strategic leader, advocating for the role of social and influencer marketing in driving brand awareness, engagement, and loyalty while delivering measurable results. You will partner cross-functionally across the organization and with external agencies to deliver dynamic, high-impact programs and campaigns that inspire runners, elevate the Brooks brand and drive cultural relevancy for the brand.
Your Responsibilities:
- Team Leadership & Strategy
- Set the overarching strategy for social media and influencer marketing, ensuring alignment with the Brooks global and North America marketing goals
- Lead annual and quarterly budget planning for social media and influencer programs, ensuring effective allocation and prioritization of resources to maximize impact
- Collaborate with cross-functional teams (e.g., PR, Retail, Digital, Product, and Creative) to integrate social and influencer strategies into broader brand initiatives
- Establish KPIs and benchmarks for success, leveraging data and analytics to inform decision-making and optimize programs
- Agency Leadership & Partnership Management
- Lead relationships with external agency partners, ensuring they deliver innovative, best-in-class solutions that align with Brooks’ brand values and objectives
- Set clear expectations and provide strategic guidance to agency teams, driving excellence in creativity, execution, and performance
- Regularly evaluate agency performance, offering constructive feedback and identifying opportunities for growth and improvement
- Foster a collaborative and productive partnership environment that pushes agency partners to innovate and exceed goals
- Team Management & Development
- Lead, mentor, and manage teams, fostering a collaborative and innovative environment
- Support the professional growth and development of team members, providing coaching and guidance on strategy, execution, and analytics
- Oversee team workflows, resource planning, and goal setting
- Social Media Management
- Guide the evolution of Brooks’ social media strategy across all key platforms (e.g., Instagram, FB, TikTok, YouTube, Threads, and more)
- Partner with the Social Media Manager to oversee content planning and development, ensuring alignment with brand voice and tone
- Identify and prioritize new platforms, trends, and technologies that align with brand objectives
- Identify and implement process improvements to enable flawless execution of strategy
- Influencer Marketing Oversight
- Collaborate with the Influencer Marketing Manager to refine and expand Brooks’ influencer programs, with a focus on authenticity, community building, and measurable impact
- Oversee key influencer partnerships and activ
Apply for this role
Generate a tailored application kit with a matched cover letter, interview prep, and CV highlights — in under 60 seconds.
Apply Now →Generate Application KitFree account required — sign up in 30s