Director of Marketing and Communications, Lacy School of Business

Position Overview  

The Director of Marketing and Communications leads the strategic marketing and branding efforts of the Lacy School of Business (LSB) at Butler University. This position is responsible for enhancing the school’s reputation, driving engagement with key audiences, and supporting enrollment and advancement goals. The director will develop and execute integrated marketing strategies across digital and traditional channels, oversee content creation, and manage media relations to position LSB as a leader in business education.

Responsibilities 

• Strategic Leadership: Develop and implement comprehensive marketing and communications strategies aligned with LSB and Butler University’s objectives. 
• Brand Management & Storytelling: Oversee brand positioning, content creation, and media relations to elevate LSB’s profile locally, regionally, and nationally. 
• Marketing Execution: Lead digital and traditional marketing campaigns, including SEO, website management, content marketing, and social media strategy. 
• Partnerships & Collaboration: Work closely with university leadership, admissions, advancement, and external partners to support recruitment, fundraising, and industry engagement initiatives. 
• Creative & Content Development: Direct the creation of multimedia content, including video, photography, and written storytelling, ensuring consistency and alignment with brand standards. 
• Budget & Operations: Manage the marketing budget, oversee vendor relationships, and track return on investment (ROI) to optimize marketing effectiveness. 
• Team Leadership: Supervise a team of marketing and communications professionals, fostering innovation, collaboration, and professional growth. 

Required Qualifications  

• Bachelor’s degree (Master’s preferred) in marketing, communications, business, or a related field. 
• Minimum of 7 years of experience in marketing, branding, or communications, preferably in higher education. 
• Demonstrated leadership in developing and executing successful marketing strategies. 
• Strong expertise in digital marketing, media relations, content development, and data-driven decision-making. 
• Proven ability to manage teams, work collaboratively across departments, and drive measurable marketing outcomes. 

Preferred Qualifications  

• Self-starter, able to think creatively to solve problems. 
• ​Detail oriented with the ability to think creatively to solve problems. ​ 
• Proven project management and organizational skills. 
• Experience supervising others, preferably including college students.   

BU Benefits and Perks   

• Please check out Butler’s Total Rewards website to learn more about our benefit offerings, which include:  

Paid Time Off and Holidays:   

• 28 days of paid time off (vacation and PTO days) per Fiscal year  
• 8 Paid Holidays   
• In addition, a paid Winter Break between Christmas Eve and New Year’s Day  
• Paid Parental Leave (after 1 year of full-time employment)  

Health:   

• Comprehensive medical, dental, and vision plans including disability and life insurance programs  

Retirement:   

• 10% employer contribution after 1 year of full-time employment  

Tuition Assistance:   

• Remission of tuition for classes taken at Butler for employees, spouses, and dependent children.  
• Eligibility after 9 months of full-time employment  
• Employees & spouses- undergraduate/graduate degrees  
• Dependents (under age 26)- undergraduate degree  
• Covers tuition only  
• Tuition Exchange Program for Dependents at participating institutions 

Butler Facilities Access, Discounts and Perks:   

• Access to Butler’s on-site fitness facility and libraries for full-time staff and faculty  
• LinkedIn Learning Courses  
• Free premium subscription to the Calm App  
• Free subscription to the WSJ, The Economist, and NYT  
• Discount at the College Bookstore  
• Discount on select Athletic and Arts/Events Center Performances 

Butler University is a private, nationally recognized comprehensive university encompassing seven colleges: Arts, Business, Com