Senior Strategic Account Manager- REITs

Company Description

A Place for Mom is the leading online resource connecting families searching for senior care with a team of expert advisors providing insight-driven, personalized solutions. As the nation’s largest senior care advisory service, A Place for Mom helps hundreds of thousands of families every year navigate the complexities of finding the right senior care solution for their loved ones across home care, independent living, memory care, assisted living, and more. Established in 2000 as a family business, A Place for Mom employees are deeply committed to the company mission to enable caregivers to make the best senior care decisions. A Place for Mom fosters, cultivates, and preserves a culture of diversity, equity, and inclusion.

Our employees live the company values every day:

• Mission Over Me: We find purpose in helping caregivers and their senior loved ones while approaching our work with empathy.
• Do Hard Things: We are energized by solving challenging problems and see it as an opportunity to grow.
• Drive Outcomes as a Team: We each own the outcome but can only achieve it as a team.
• Win The Right Way: We see organizational integrity as the foundation for how we operate.
• Embrace Change: We innovate and constantly evolve.

Job Description

We are seeking a senior-level Strategic Account Manager to lead and grow partnerships with national REITs (Real Estate Investment Trust) and large ownership groups for A Place for Mom. This highly strategic role combines relationship management, consultative selling, and data-driven insights to drive occupancy, revenue, and retention across a national portfolio. The ideal candidate brings deep knowledge of REIT structures, capital deployment strategies, and operator dynamics, along with strong financial and strategic acumen to influence enterprise-level outcomes and align our solutions with partner goals.

Responsibilities

• Own and Drive National REIT Strategy: Serve as the primary strategic partner for designated REITs and ownership groups, aligning A Place for Mom’s value proposition with each client’s investment priorities, operational models, and long-term portfolio strategies.
• Influence Capital Allocation and Portfolio Planning: Act as a thought partner to REIT executives and asset managers, providing data-driven insights that inform capital deployment decisions, operator investments, and growth initiatives across markets and assets.
• Lead Enterprise-Level Relationships: Build and maintain strong, trust-based relationships with senior stakeholders, including REIT leadership, asset managers, regional operators, and capital partners, to create alignment, unlock new opportunities, and expand product adoption.
• Develop and Execute Strategic Growth Plans: Craft customized growth roadmaps for each REIT portfolio that drive occupancy, improve conversion, and increase move-ins through targeted initiatives, programmatic solutions, and operational excellence.
• Position and Sell High-Impact Solutions: Identify gaps and opportunities within each portfolio and position A Place for Mom’s evolving suite of solutions — including data products, conversion tools, marketing support, and operator engagement strategies — to address them.
• Serve as a Market and Portfolio Analyst: Continuously monitor account performance and market conditions to anticipate trends, surface challenges, and provide strategic counsel. Present performance reviews and opportunity analyses to executive stakeholders with clarity and confidence.
• Enhance Operator Engagement: Partner with REITs to align incentives, support operator performance, and facilitate education around best practices, product adoption, and lead conversion strategies.
• Represent APFM at Industry Forums: Attend national conferences, leadership summits, and site visits as a brand ambassador — sharing thought leadership, elevating relationships, and gathering market intelligence to inform strategy.

Qualifications

• Bachelor’s degree required; MBA or finance-related degree a plus
• 5+ years of account management or business development experience, ideally within senior living, healthcare, real estate, or related industries
• Strong knowledge of REIT structures, investment models, and operator dynamics
• Proven track record of driving revenue growth and influencing executive stakeholders
• Deep experience in data-driven strategy, consultative selling, and enterprise relationship management
• Excellent communication, executive presence, and presentation skills
• Financial fluency and the ability to analyze