Senior Channel Analyst, B2B Acquisition

Note - This is a hybrid role based out of our Boston office (4 days/week in office, 1 day/week remote)

 

Wayfair Professional is Wayfair’s rocketship B2B brand, representing over 2 billion dollars of revenue and growing faster than the core business. Our high-performing team of former engineers, writers, consultants, and statisticians truly own Wayfair Professional’s growth and revenue strategy, working with an unlimited marketing budget and managing our spend to ROI targets that let us quickly capitalize on opportunities. 

The B2B Acquisition team is directly accountable for maximizing new customer acquisitions and customer revenue, engagement and lifetime value through a portfolio of large-scale channels (Direct Mail, Search, PLA, Retargeting, Internal Prospecting, Paid Social etc.). Leveraging sophisticated models to target customers and pinpoint precise moments that deepen our connection with them, we drive the ultimate growth and revenue strategy for the business, partnering with Creative, Data Science, MarTech, and Product to build innovative platforms and systems that keep us at the cutting-edge of marketing technology and measurement. Our sophisticated approach even influences the product roadmap for vendor partners like Google and Facebook.

What You'll Do:

• Own end-to-end strategy of a B2B marketing channel to acquire business customers, win their point of sale and maximize lifetime value
• Serve as an expert on overall channel performance and strategy
• Manage and optimize multi-million dollar budgets to exceed ROI goals and grow the business 
• Leverage deep analytics to root out cause trends and develop data-driven solutions to complex business problems
• Design and A/B test new data science models, creative, landing experiences, and other game-changing program initiatives
• Formulate, prioritize, and execute against the roadmap to deliver channel growth
• Collaborate with Creative, MarTech, Data Science, Engineering, Storefront, and more to architect uniquely innovative and value-additive solutions
• Build strategic partnerships with external advertising vendors to test new growth products and advertising tools

What You'll Need 

• A total ownership mindset - ability to thrive in a highly ambiguous and fast-paced environment with a dynamic bias for action and a “get stuff done” attitude. There’s no such thing as “that’s not my job.”
• Excellent critical thinking and stakeholder management skills - ability to break down and communicate complex ideas and influence senior leaders and cross-functional partners
• Strong quantitative analytics, paired with curiosity and empathy for the customer - ability to generate insights and solutions or build a story and strategy from large data sets
• Holistic results/growth orientation married with entrepreneurial thinking and an insatiable intellectual curiosity - a relentless focus on driving impact and continuous improvement
• Uncompromising precision and attention to detail (zero defect analysis, quick spotting of unexpected performance/bugs, etc.)
• Proficiency in a structured programming language (e.g., R, Python, advanced SQL) is preferred; if not, desire to learn these skills is a requirement
• Bachelor’s degree earned by date of hire; preferably with quantitative focus (i.e. Economics, Business, Mathematics, Statistics, Physics, Computer Science, Engineering) 

 

Assistance for Individuals with Disabilities

Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accomodations for Applicants form.

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About Wayfair Inc.
Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston or Berlin, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of y