Head of Direct Sales

Haven Energy - Head of Direct Sales

About Haven Energy

At Haven, we’re on a mission to modernize the electric grid through the deployment and aggregation of battery storage. Through strategic partnerships with utilities, non-profits, EPCs, and government agencies, we deploy distributed energy resources (DERs) at residential and small C&I sites to build virtual power plants (VPPs) at scale.

We believe that widespread, decentralized solar and storage is essential to a more resilient and sustainable energy future — come join us.

Overview

We’re looking for a Head of Direct Sales to own and grow Haven’s sales engine. You’ll lead a high-performing sales team, build the processes that optimize execution, and use data as your primary tool for coaching, accountability, and growth. The right candidate is a modern revenue operator — someone with energy sector fluency, a builder’s mindset, and a hands-on approach to every challenge.

What you’ll do

• Sales Team Leadership

• Lead, coach, train, and develop a high-performing sales team in a fast-paced environment

• Set clear expectations, run effective cadences, and hold the team accountable to monthly and quarterly results

• Build a culture of transparency, hustle, and continuous improvement

• Sales Planning

• Recruit and onboard top talent while optimizing team structure as the organization scales

• Plan team infrastructure to address dynamic programs, regions, and market needs

• Effectively convert leads from a multi-channel acquisition approach — from direct mail and cold outreach to database mining and coordinated marketing campaigns

• Data-Driven Performance Management

• Own the sales dashboard — build it, maintain it, and use it to run the business

• Translate data into clear initiatives that motivate the team and diagnose performance issues early

• Lead weekly and monthly business reviews grounded in meaningful metrics, not vanity stats

• Revenue Strategy

• Partner with leadership to set and refine revenue targets, forecasts, and growth strategies

• Identify market opportunities and translate them into actionable sales plays

• Collaborate cross-functionally on pricing, product positioning, and go-to-market decisions

• Training & Process Ownership

• Own and continuously improve sales processes; partner cross-functionally to iterate fast

• Maintain operational infrastructure — CRM, phone and SMS platforms — and drive tooling improvements as needs evolve

• Create team training materials, coach and develop effectively, and ensure consistent delivery across the organization 

What we are Looking For

• 8+ years leading a direct-to-consumer sales team and driving measurable results

• 5+ years experience in solar, energy storage, or adjacent clean energy — you speak the language, understand the product landscape, and build trust quickly with teams and customers

• Genuine data fluency — you pull your own reports, build your own views, and never wait on someone else to answer a question the data can

• Builder’s mindset: you’ve created processes and playbooks from scratch, not just inherited them

• Demonstrated expertise across the full sales org — inside sales, outside sales, SDRs — with strong lead conversion across multiple channels

• Strong communicator who can turn complex data into a story anyone can act on

What WIll Set You Apart

• You’re energized by building structure where little exists — not just maintaining what’s already working

• You actively leverage AI tooling, from dashboards to presentations

• You’ve thrived in growth-stage environments where resourcefulness and adaptability matter as much as experience

• You operate independently inside a CRM or BI tool — HubSpot, Metabase, or similar — no analyst required

• You’re known for making your team better, not just your own numbers

• You have a healthy obsession with data-driven results — close rates, pipeline conversion, and lead optimization

What This Role Is Not

This role isn’t for someone who leans on a traditional solar sales playbook, expects a defined territory and quota structure handed to them, or needs established infrastructure before contributing. Industry experience is a foundation — not the ceiling. We want a sales leader whose identity is def