Director, Sales Tools & Content Management, US Commercial Bank

Role Purpose 

The Director, Sales Tools & Content Management owns the end‑to‑end strategy and execution of sales tools and enablement content for US Commercial Bank. The role ensures the design and integration of scalable, intuitive sales solutions within core platforms, ensuring that sellers can execute efficiently within their day‑to‑day workflows. 

This role connects content design, digital content management, and sales solution implementation to drive seller effectiveness, productivity, and business results within the US Commercial franchise. 

Key Responsibilities 

Sales Tools & Platforms enablement  

• Define and execute a sales tool and platform strategy aligned to business priorities and front‑line sales workflows 

• Translate business needs into practical, scalable sales solutions and digital capabilities 

• Lead implementation of new tools, features, and enhancements with a focus on speed to value and measurable impact 

• Ensure enablement assets are role‑based, practical, and easily discoverable within core sales workflows 

• Ensure readiness through playbooks, toolkits, and just‑in‑time learning assets 

 Sales content management 

• Own content lifecycle management, including standards, governance, and ongoing optimization in accordance with the risk management framework. 

• Reduce redundancy and low‑value materials by establishing clear ownership, review cadences, and retirement processes 

• Ensure content is designed for usability, actionability, and scalability, not just information delivery 

• Oversee the digital organization, tagging, and maintenance of sales content across enablement platforms 

• Use data and usage insights to continuously improve content structure, accessibility, and relevance 

• Partner with key stakeholders to ensure sales content and enablement solutions are embedded into core sales platforms to support seller workflows and adoption. 

Sales Solution Implementation & Enablement 

• Drive deep integration of enablement solutions into core platforms 

• Partner with Product, Marketing, Sales Enablement, and Technology to translate strategy into usable sales solutions 

• Lead the implementation of new tools and content approaches, ensuring adoption readiness and seller