Director, Investment
Publicis GroupeAbout the role
Company Description
Both Performance Collective and PHM sit under the Publicis Media pillar, which is a collective group of agencies that specifically focus on Media advertising under the Publicis Groupe network. Within this collection of agencies as well as the broader network, we are uniquely positioned to not only deliver innovation to our clients as we partner together but also deliver the best-in-class opportunities and benefits to our employees. We deliver the atmosphere of a startup company, with the stability of having a parenting company in Publicis Groupe. As you can see, we are growing; in the past year alone, we have hired 1/3 of our current workforce. Currently, we operate out of four locations across the US which are New York, Chicago, Detroit, Philadelphia, and Los Angeles. LifeSpeed in particular will be based out of our New York office.
Job Description
Position Summary
The Director, Investment & Partnerships is seasoned, confident and can effectively multi-task across all video buying responsibilities. The position manages investment across the full Video eco-system (Linear TV, FEP, VOD, OTT, Mobile, Connected TV, etc). This individual is highly motivated and sees the opportunity to create new ways of working, learn more about the evolving digital and content influence, and help push boundaries for pharma in the Video space.
Key Responsibilities
Video Activation
Manages the Video Activation Process across multiple clients independently and efficiently:
Direct and manage the daily workflow of campaigns across the video eco-system (linear TV, FEP, VOD, OTT, Mobile, Connected TV, Addressable), including proposal development, campaign activation and maintenance, and post-buy recaps
Assume accountability and ownership of campaign execution for assigned client accounts
Review client deliverables for quality, ensuring that recommendations and work product are sound and viable
Assist with the development of strategic proposals
Understand and effectively communicate value proposition, technology, and processes as related to the growth of current and prospective agency accounts
Participate in forecasting exercises for senior management
Develop processes to ensure data integrity and implement across the agency
Maintain a strong understanding of the systems used such as MediaOcean/Prisma or other digital buying tools, Ad Servers/Verification, DSPs, Social Platforms, DMPs, and internal proprietary tools
Provide ideas and solutions for pain points/problems in processes; work alongside internal and external teams to develop best practices, enhancements, and tools to improve these
Determine and activate how to deliver necessary data to teams for various reporting purposes
Build and maintain strong relationships across multiple internal teams and external teams
Maintain relationships with vendors to ensure trust and confidence with our buying partners
Cultivate a team-focused mentality across the larger Investment team
Work with New Business to help with pitch and plan development as it pertains to prospective clients
Qualifications
Demonstrated Skills and Knowledge
Working knowledge of all basic media systems/tools/processes (ie. MediaOcean, Prisma, Spectra/Media Bank)
Experience with all areas of National and Local Video, including Linear, OLV, CTV, Addressable
Solid listening skills and takes notes during meetings, disseminates notes and follow-up as appropriate
Ability to communicate clearly and concisely, both orally and in writing, and can concisely explain complicated ideas and changes/differences in results.
Comfortable with presenting, in person and virtually, to client and internal teams.
Ability to manage and prioritize multiple projects simultaneously, while delegating and managing work of associate appropriately
Ability to work in a matrix (multi-supervisory) environment; can multi-task, manage one’s time, and demonstrate personal organization and ability to meet deadlines (strong work ethic)
Adherence to agency procedures (on-time and accurate timesheets, GDPs, 360 feedback)
Expertise in Microsoft Power Point, Excel and Word
Education and Experience
Bachelor degree required
8+ years activation experience, with Digital experience preferred
Pharmaceutical industry a plus
Additional Information
Compensation Range: $115,500 -
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