Content Manager | Senior Copywriter

<p>TOPOSOPHY is one of Europe’s leading agencies in placemaking and marketing. Whether we’re developing a destination masterplan, a study on the latest consumer trend on travel or delivering a top-level event, we like to bring together all the talents of our diverse team and pride ourselves on delivering outstanding quality for our clients.<br/></p><p>We are now looking for a qualified <strong>Content Manager | Senior Copywriter</strong> to join our team! </p><p>As a Content Manager | Senior Copywriter, you will be the voice of our brand and responsible for creating, optimizing and regularly updating online content that drives growth. Together with cross-functional teams such as researchers, designers and web developers, you will create stunningly beautiful and user-friendly content and take our brand image to the next level. You will defining our client's target audiences, developing bespoke content strategies that drive business impact and shaping website information architecture. You will also work closely with Design and Marketing teams on website user experience, editorial strategy, writing branded copy, and creating compelling advertising campaigns. Our ideal candidate is an experienced professional with demonstrable creative writing skills. Ultimately, you should be able to oversee all marketing content initiatives to ensure engagement, consistency and a positive digital experience. </p><p>Apply now and become an important part of our success story!</p><p></p><p><strong>Channels content creation is required for:</strong></p><ul> <li>Website content</li> <li>Web copy</li> <li>Podcast scripts &amp; storyboards</li> <li>Blogs</li> <li>Video scripts and subtitle edits</li> <li>Social Media content</li> <li>LinkedIn</li> <li>Post</li> <li>Articles</li> <li>Facebook</li> <li>Instagram</li> <li>Paid Search</li> </ul><p><strong>Industries and Content Topics</strong></p><ul> <li>Circular economy &amp; sustainable development</li> <li>Climate crisis response &amp; recovery strategies</li> <li>Policy Making &amp; Government Funding</li> <li>Urban planning &amp; design </li> <li>Rural economic development &amp; innovation</li> <li>Participation &amp; community engagement</li> <li>Creative placemaking </li> <li>Place branding &amp; marketing</li> <li>Experience design &amp; storytelling</li> <li>Event Architecture &amp; Concept Development</li> <li>Cultural Development &amp; Partnerships</li> </ul><p></p><p><strong>How you'll make an impact</strong></p><ul> <li>Adhere to TOPOSOPHY's brand voice guidelines and continue to shape and evolve the brand voice across all communications, marketing and storytelling touchpoints, including website content, podcast, digital ads, email, social media, OOH, print, online video, and collateral</li> <li>Manage the brand voice and tone for all marketing communication, clearly understanding when and how to apply a consistent brand voice to multiple customer segments that are unique and engaging</li> <li>Actively report on and iterate copy that drives conversion and/or brand awareness</li> <li>Collaborate with marketing and design teams to plan and develop engaging and impactful communication materials from concept to finish</li> <li>Establish sales and marketing collaterals for all customer segments, campaigns, and other initiatives; ensuring consistency and effectiveness</li> <li>Conduct audits and editorial oversight of all written content</li> <li>Pivot seamlessly between B2B and B2C communication</li> <li>Lead necessary research and employ data to inform messaging as well as to grow and evolve the voice</li> <li>Live by the rule of brand guidelines but are flexible and agile enough to go against the grain to create something exceptional </li> <li>Exhibit ability to balance long-term visioning with immediate needs</li> <li>Drive best practices, continuous improvement, and provides recommendations for message innovation</li> </ul><ul> <li>Develop content strategy aligned with short-term and long-term marketing targets</li> <li>Showcase your excellent writing and editing skills with the aim of driving an increase of traffic to our website and apps.</li> <li>Write in an engaging way for both long and short form channels.</li> <li>Bring in your outstanding SEO skill set to encourage better marketing KPIs.</li> <li>Manage all our social handles and keep them growing in terms of followers and engagement.</li> <li>Collaborate on presentation decks and ensure a high level of quality content throughout the company.</li> <li>Use content management systems to analyze website traffic and users engagement metrics</li> <li>Manage content distribution to online channels and social media platforms to increase web traffic</li> <li>Develop an editorial calendar and ensure the team is on board</li> <li>Ensure compliance with law (e.g. copyright and data protection)</li> <li>Stay up-to-date with developments and generate new ideas to draw audience’s attention</li> <li>Write and market exciting stor