Director, Field and Partner Marketing

Together we fight for everyone’s opportunity for a better financial future.

We will do this together — with customers, partners and colleagues. We will fight for others, not against: We will stand up for and champion everyone’s access to opportunities. The status quo is not good enough … we believe every individual and every community deserves access to financial opportunities. We are determined to support both individuals and communities in reaching a better financial future.  We know that reaching this future depends on our actions today.

Like our Purpose Statement, Voya believes in being bold and committed to action.  We are committed to a work environment where the differences that we are born with — and those we acquire throughout our lives — are understood, valued and intentionally pursued. We believe that our employees own our culture and have a responsibility to foster an environment where we all feel comfortable bringing our whole selves to work. Purposefully bringing our differences together to positively influence our culture, serve our clients and enrich our communities is essential to our vision.

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Job Summary:

We are seeking a strategic and results-driven Director of Partner & Field Marketing Programs to lead the development and execution of marketing initiatives that empower our field and channel partners. This individual will report to the AVP, B2C Customer Engagement & Marketing Operations and will be responsible for creating and managing scalable marketing programs, campaigns, and materials designed to enhance partner effectiveness, increase product adoption, and drive long-term customer engagement and loyalty.

As a senior leader, this role will work cross-functionally with sales, product, digital marketing, and marketing technology teams to ensure alignment between marketing strategies and business objectives. Additionally, this individual will play a key role in developing the overarching omni-channel marketing strategy for scalable campaigns and assets across four business lines on a distributive marketing platform. This platform will enable field partners to efficiently customize and deploy marketing materials while ensuring brand consistency, compliance, and enhanced partner engagement.

Key Responsibilities:

• Leadership & Strategy: Develop and lead the overall partner and field marketing strategy, ensuring alignment with corporate goals and revenue growth objectives.
• Marketing Program Development: Oversee the creation and execution of marketing programs, campaigns, and content that equip partners to drive customer engagement, retention, and cross-sell opportunities.
• Partner Enablement & Engagement: Establish scalable marketing frameworks, tools, and resources that empower advisors, brokers, and field teams to effectively promote our products and services.
• Customer-Centric Marketing: Design and implement strategies that enhance customer enrollment, product adoption, and long-term loyalty through partner-driven initiatives.
• Scalable Marketing Technology & Automation: Collaborate with the marketing technology team to develop a new platform that allows field partners to customize and deploy marketing campaigns and assets efficiently across four business lines. Ensure platform adoption and optimization.
• Brand & Market Positioning: Strengthen brand awareness and thought leadership in the retirement and insurance industry through targeted partner marketing efforts.
• Performance Measurement & Optimization: Analyze marketing program effectiveness, using data-driven insights to refine strategies, improve partner engagement, and maximize ROI.
• Cross-Functional Collaboration: Serve as the key liaison between marketing, sales, product, and digital teams, ensuring seamless execution and alignment on business priorities.
• Team Leadership & Development: Build, mentor, and manage a high-performing partner marketing team, fostering innovation, collaboration, and professional growth.

Qualifications:

• Experience: 10+ years in marketing, with at least 5 years in a leadership role within the retirement, insurance, or financial services industry. Experience in partner, field, or channel marketing is required.
• Skills & Expertise:
  • Proven ability to develop and execute successful partner marketing strategies.
  • Strong leadership and team management skills, with experience leading cross-functional initiatives.
  • Experience working with distributed