Commercial Downstream Marketing Manager

This is where you save and sustain lives

At Baxter, we are deeply connected by our mission. No matter your role at Baxter, your work makes a positive impact on people around the world. You’ll feel a sense of purpose throughout the organization, as we know our work improves outcomes for millions of patients. 

Baxter’s products and therapies are found in almost every hospital worldwide, in clinics and in the home. For over 85 years, we have pioneered significant medical innovations that transform healthcare.

Together, we create a place where we are happy, successful and inspire each other. This is where you can do your best work. 

Join us at the intersection of saving and sustaining lives— where your purpose accelerates our mission. 

Your Role at Baxter

This is where your ideas lead to success!

As a Commercial Downstream Marketing Manager, you have lots of ideas grounded in research and knowledge of the marketplace. Your skills in planning and implementing these ideas are what make you an outstanding business partner and marketer. You critically think through problems and communicate your ideas in a way that helps us compete. Your curiosity, love of learning, and active listening give you a significant understanding of healthcare and business.

And while you are a phenomenal teammate, you are also competitive—determined to achieve results and get things done.

At Baxter, we're not just promoting the latest life-saving products; we're thinking strategically about getting products to those who need them by understanding the value they provide, the market where they are needed, and the approach to reach the right individuals.

Your Team

We develop quality products with the patient in mind, so our marketing efforts are also patient-centric. That means you can be proud of our work and the value we provide to people every day.

As a large, multinational organization, you have the opportunity to expand your knowledge through collaboration with a variety of individuals, exposure to different facets of our portfolio, and a supportive leadership team that encourages ongoing development.

From your leaders to your peers, we operate as a team. We are focused on delivering for our patients and the business. We continue developing digital tools to enable efficiency and support a variety of learning and development opportunities.

What you'll be doing

• Provide “US Regional” Product Management oversight for the Med-Surg, ICU and Specialty areas of a hospital which can include smart beds and surfaces
• Coordinate the successful launch of Med-Surg, ICU and Specialty bed products; develop strategic objectives, tactics, critical metrics and training plans for the US market
• Lead the creation and implementation of pricing strategies, market analysis, promotional programs, market research, partnership programs, Continual Education (CE) programs and channel strategies
• Provide marketing, sales and technical support at conferences, users’ meetings, customer sites, end user workshops, and other specific marketing/sales events
• Deliver marketing/sales tools, based on US customer unmet needs and associated value prop, for all levels of healthcare partners and sales teams
• Work with marketing communications to define the go-to-market strategy, helping them understand the product positioning, key benefits, and target customer
• Proactively works closely with Sales teams to effectively implement marketing strategies, segmentation and target lists to drive tactical plans to attain/exceed sales and category share objectives
• Provide market feedback on healthcare trends, economics, construction, partnerships, KOLs and competition to assist in current product support and new product development
• Partner with the global upstream marketing and medical affairs teams to feed needs and evidence/claims requirements to differentiate our portfolio
• Provide feedback, materials and support to the Sales Training team for customer facing training, education programs and internal customer training
• Coordinate proactive direct support to the sales team through all stages of a deal, e.g. in customer meetings, demonstrations, RFPs, cross-references, and preparation of offers
• Travel up to 60% of the time

What you'll bring

• Bachelor’s degree in Marketing, Business, or related field (Master’s degree preferred
• 5+ years professional experience in Product Management or Marketing, preferably medical device or capital equipment (such as a Med-Surg, ICU, Specialty bed)
• Clear and concise communication of complex ideas in written and verbal formats, with adaptability to diverse audiences and interactions at all leve