Director, Local Ad Sales

  

The CBS Stations’ Local Ad Sales team is responsible for driving all local revenue growth across all Paramount Global streaming & digital assets, as well as the 27 owned & operated CBS Television Stations. This team collaborates across Paramount Global and CBS Stations divisions, providing thought leadership that drives the local sales GTM strategy, innovation opportunities, training & development, and revenue generation.

POSITION OVERVIEW:
We are looking for exceptional candidates for the Regional Digital Sales Director, who will oversee specific sales teams within CBS Stations’ markets to drive revenue across our portfolio of digital & streaming assets, inclusive of Paramount+, CBS, Pluto TV, and more. This position will report directly to the Vice President, Local Digital Sales. 

ROLE DETAILS:
The Regional Digital Sales Director will lead their respective CBS Stations’ sales teams to generate new business and grow existing business, driving digital & streaming revenue growth to achieve Local sales goals. 

 

The RDSD will work closely with Local Sales Management and oversee & train the Stations AE and Account Manager teams, as well as provide management support, facilitate career development, and guide and motivate the teams overall. 

 

The RDSD is someone excited by the ever-changing digital & streaming landscape, with a passion for managing and developing teams! The ideal candidate excels in communication, and demonstrates initiative, creativity, organization, and problem-solving abilities.

YOUR DAY-TO-DAY: 

• Collaborate with Account Executives, clients, and agency partners to build effective digital solutions
• Attend sales calls as the digital expert, and work in tandem with AEs/AMs to build media plans and develop sales presentations
• Train and collaborate with Account Executives on a comprehensive, cross platform approach to local and regional advertising, emphasizing continued importance of convergent sales efforts
• Work alongside your markets’ Account Managers to ensure your markets’ AEs have the tools & knowledge they need to be successful selling digital, and create an inclusive, cohesive cross-functioning team environment
• Be an expert in all stages of workflow, understand systems & processes, and be able to apply this knowledge to advise AEs/AMs & clients, managing campaign expectations both internally & externally
• Advise a support team that helps monitor all digital campaign pacing and efficiency to ensure campaign delivery and re-merchandising of campaigns
• Collaborate with leadership team in crafting revenue opportunities for strategic packaging and alignment with corporate initiatives

QUALIFICATIONS:
What you bring to the team:

You have -

• 5+ years of experience in advertising/media, with streaming sales experience preferred (experience across multiple buying lanes a plus)
• Excellent sales skills, including: business development, consultative sales approach, presentation abilities, confident negotiator, and post-sale re-merchandising
• Strong written and verbal communication skills, ability to think creatively
• Proven organizational and time management skills
• Strong analytical skill and ability to communicate effectively across multiple skill-levels
• Team-first approach with a passion for creating an inclusive, diverse culture that encourages creativity and collaboration
• Dedicated and driven work ethic
• Highly proficient in PowerPoint and Excel

 

You might also have -

• BS / BA degree preferred; equivalent combination of education and experience will be considered
• Understanding of the following applications is a plus: Salesforce, Operative, GAM, Google Analytics, Freewheel, or other web related applications

CBS News and Stations, brings together the power of CBS News, 28 owned television stations in 17 major U.S. markets, the CBS News Streaming Network, CBS News Streaming local platforms, local websites and cbsnews.com, under one umbrella. CBS News and Stations is home to the nation’s #1 news program 60 MINUTES, the CBS News Streaming Network, the first 24/7 digital streaming news network, the award-winning broadcasts CBS MORNINGS, CBS SATURDAY MORNING, the CBS EVENING NEWS WITH NORAH O’DONNELL, CBS SUNDAY MORNING, CBS WEEKEND EVENING NEWS, 48 HOURS and FACE THE NATION WITH MARGARET BRENNAN. CBS News and Stations provides news and information for the CBS Television Network,  CBSNews.com, CBS News Radio and podcasts, Paramount +, all digital platforms, and the CBS News Streaming Network, the premier 24/7 anchored streaming news service that is available free to everyone with access to the internet. The CBS News Streaming Network is the desti