Job Description Summary

Job Description

We are the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us.

The Sr Director, Products & Marketing for Single Cell Multiomics (scM) will lead the global marketing function for Single Cell Multiomics including the BD Rhapsody Single Cell Analysis Platform & Assays (WTA, Targeted gene expression, TCR/BCR, ATAC-seq, BD AbSeq Portfolio, Multiplexing kits and other new technology platforms). The incumbent will be accountable for taking critical decisions into running the Single Cell Multiomics portfolio, including portfolio strategy, new product development, developing and driving marketing plans, P&L management / optimization and developing marketing competencies within the worldwide and regional teams. They are accountable for the global financial performance of the solutions tied to strategic plan commitments. 
They will be an important member of the Single Cell Multiomics Platform Team representing worldwide and regional marketing for portfolio, go-to-market and commercial execution related decisions and investments. They will be a member of the scM Platform Leadership Team representing the global and regional marketing functions. They will also lead the US region marketing for single cell multiomics. The incumbent will lead a team of associates including both marketers and global customer support team. They will provide direction and oversight across the portfolio on both upstream and downstream activities. They will also oversee significant projects and annual planning tasks, including Portfolio Review, Annual Review, Marketing Plan, and Budget. It is anticipated that this role will have a cross functional leadership team (direct and matrix) to lead approximately 6-8 marketing associates as well as a large group of extended functional leaders. 

Additional specific responsibilities include: 

• Leads change and drives profitable growth for the Single Cell Multiomics business and embeds a strong customer centric focus into portfolio and resource decisions. 

• Responsible for financial analysis of business results, including market share, revenue forecasts, pricing and exclusivity, financial planning, budget and P&Ls (risk exposure). 

• Involved in the development of materials for periodic management reviews with the Single cell Multiomics Platform and BDB leadership. 

• Leads identification and selection of the most promising business opportunities for Single Cell Multiomics.  

• Leads the acceleration of product development and successful commercialization of new products. 

• Creates/sets the short-term and long-term direction and strategies for Single Cell Multiomics, including strategic planning for projected financial outcomes, working with the regional and functional teams. 

• Develops and manages new product development portfolio for Single Cell Multiomics in partnership with R&D. Provides worldwide sustaining engineering/product support leadership direction. 

• Monitors and ensures proper communication of relevant market trends, regulations and policy to ensure continuing strategic fit. 

• Develops and manages the Single Cell Multiomics team’s worldwide manufacturing/supply chain needs jointly with Operations and in setting short-term and long-term manufacturing strategy and capacity planning. 

•  Oversees market research to assess awareness and perception and inform development/refinement of Single Cell Multiomics platform/product brand and product development. 

• Oversees marketing mix strategy and development and communication of the brand strategy through relevant media channels, advertising placement, etc., including digital strategy, including website and online media in partnership with Global Marketing. 

• Defines and drives execution of Single Cell Multiomics portfolio strategy, product roadmap and priorities for specified market segment in partnership with Marketing and other key functions.   

• Maintains strong relationships with key opinion leaders, customers, professional associations, and advisory boards in partnership with Scientific Affairs.