Sr. Specialist - RDN Market Development
MedtronicAbout the role
At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.
A Day in the Life
Come join one of the most exciting growth therapies in MedTech! Renal Denervation (RDN) is an innovative procedure that helps patients lower blood pressure. The technique targets specific nerves near the kidneys that can become overactive and cause high blood pressure, also known as hypertension. High blood pressure is a global epidemic, affecting one-third to one-half of adults. This is a unique opportunity to join a growing team that is responsible for introducing a new therapy with the potential to transform healthcare in the United States. Renal Denervation (RDN) has the potential to be a multibillion-dollar market globally over the next five years. Medtronic is the leader in the RDN field and has achieved FDA approval, which is just the beginning. Come join the US RDN Marketing team for a once-in-a-career opportunity to help bring a novel therapy to US Hypertension (HTN) patients.We are hiring a Senior Specialist - RDN Market Development to be part of our growing market development strategy team as we expand the launch of this novel therapy. We look for leaders at every level who have a clear vision of where we are going and how to get there and are bold inclusive thinkers who create new ideas and bring our best solutions forward to benefit our patients, business partners, and customers.
A DAY IN THE LIFE:
This individual will be responsible for managing and supporting key projects that will enable successful execution of market development initiatives and growth drivers for the RDN procedure. Responsibilities will include:
Provide ongoing field support and develop and execute communications strategies to effectively engage with field channels, creating opportunities for ongoing collaboration and feedback to ensure alignment with market development goals
Foster strong relationships with key stakeholders including field teams and customers to enhance engagement in market development initiatives
Oversee distribution and upkeep of market development materials, ensuring all resources are current, accurate, readily accessible to field teams, and support field efforts to meet organizational objectives
Provide programmatic support for field market development initiatives, including execution of voice of customer activities and ad hoc analyses to address market challenges or opportunities · Support execution of national and global market development initiatives that increase patient access and growth for RDN
Provide executional support for key events like conferences and field-facing engagements
Develop and maintain market expertise including market trends, barriers to growth, customer needs and targeting, benefits/weaknesses, and positioning.
Update annual marketing plans/strategies including market analysis, customer segmentation and targeting, product positioning, competitive assessments, and SWOT situation assessment.
Partner with cross-functional partners in the review of marketing materials to ensure competitiveness, accuracy, and compliance.
Assist in the development, execution, and distribution of market development materials
Ability to travel as needed, up to 25% of the time.
Must Have:
Bachelor's Degree
4+ years of experience in marketing, program development, market development strategy, sales or sales support (2 years with Advanced Degree)
Nice to Have:
Masters or another Advanced Degree
Prior marketing or market development experience within medical device or healthcare industry
Demonstrated experience in field and customer-facing roles with a strong emphasis on relationship-building and stakeholder engagement
Ability to influence and motivate cross-functional stakeholders and field partners to execute on marketing initiatives
Ability to execute multiple projects with tight deadlines concurrently
Strong strategic thinking, analytical skills, and ability to derive actionable insights from data
Exceptional collaboration and communications skills. Success will depend on ability to work cross-functionally to align objectives, formulate, and execute a plan across multiple stakeholders in a matrixed environment
Physical Job Requirements
The above statements are intended to describe
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