Director, Ecommerce & Digital Merchandising

Join the Pacsun Community Pacsun is dedicated to delivering an exclusive collection of the most relevant brands and styles to a community of inspired youth through partnerships with brands such as adidas, Brandy Melville, Essentials Fear of God, and our own brands. Our Pacsun community believes in and understands the importance of using our voice, platform, and resources to inspire and bring about positive development. Our program PacCares supports and partners with organizations that align with our internal and external initiatives surrounding mental health, diversity, and equality.

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About the Job:

 

 

The Director, E-Commerce & Digital Merchandising will be a key leader who provides vision and an analytical mindset to define and drive the E-Commerce business for Pacsun. This role will report to the VP of Marketing. This person will be responsible for the development and execution of ecommerce strategies and visual merchandising programs for the digital business that support the company’s business objectives. Key responsibilities will include site merchandising, promotion execution, vendor management, AB testing/personalization strategy, dropship, social commerce, including management and oversight of TikTok shop, and Amazon. This person will also work closely with the Digital Marketing team to optimize acquisition and retention performance, identifying opportunities and delivering insights to drive growth and meet company goals. This person should already have strong experience and skills in leading E-Commerce teams through innovation, technology, merchandising, and digital marketing. The Director, E-Commerce & Digital Merchandising will distribute weekly business recaps to the executive leadership team and cross-functional teams, including insights and action plans.

 

 

A day in the life, what you’ll be doing:

 

 

· Oversee all aspects of site experience on Pacsun.com, including site navigation, filters, categorization, merchandising and product sort, site search, brand launches, promotion execution and content strategy

· Partner with buying and planning teams to understand seasonal big ideas and visual product display to the achieve financial targets

· Continue to drive a multi-channel focus, presenting a unified, customer-centric view of our brand, consistent across the brick-and-mortar and digital spaces

· Collaborate with UX and Web Development on website features/enhancements and A/B tests to continually improve customer experience, engagement and conversion rate

· Continuously iterate on our A/B testing and personalization strategy to increase customer loyalty and drive conversion

· Oversee our growing dropship business and continue to identify new areas of opportunity

· Manage vendor contracts and establish strong relationships with vendor POCs

· Lead the social commerce business (TikTok Shop, Instagram Shopping, and YouTube Shopping) and accelerate our growth in brand presence, sales and affiliate network

· Scale our Amazon business in partnership with agency by identifying areas of opportunity

· Manage a team of 8 consisting of site merchandisers, copywriters and marketplace/dropship specialists

· Work closely with Digital Marketing team to analyze ad develop effective landing page strategies

 

 

What it takes to Join:

 

 

· Ideal candidate will have a minimum of 7 years online e-commerce merchandising, marketing or operations and a Bachelor's degree, MBA or equivalent is a plus

· A proven track record of building a successful E-commerce business in a complex environment

· Thorough knowledge of e-commerce and retail metrics, merchandising, direct marketing, and sales principles

· Must display and be able to lead through analysis, data-based decision making, data-based reporting, and communicating datasets and key findings

· Ability to work under pressure in an environment of constant change

· Ability to manage a diverse team and work cross functionally

· Experience in contract negotiation and vendor/partner management

· Experience in the apparel business is a plus

· Must have strong oral and written communication skills

· Excellent knowledge of Microsoft product suite (Excel, Word and PowerPoint) and Google equivalents. Experience working in collaborative design software like Figma or similar

Developing the Community/ Leadership Qualities:

· Operate with the highest level of conduct, integrity, and confidentiality, setting the example for leaders and associates.

· Develop and nurture strong cross functional partnerships, driving business results and inspiring a culture of transparency, collaboration, and accou