Director of Marketing Growth & Acquisition – Remote

Symetra is seeking a Director of Marketing Growth & Acquisition to lead our digital growth and demand generation strategy across channels and business divisions.

About the role

This role owns measurable growth outcomes—acquisition, engagement, and conversion—while connecting enterprise brand efforts to divisional priorities through data-driven, scalable marketing programs. This is a senior, hands-on leadership role for someone who thrives on accountability, collaboration, and delivering results in a complex enterprise environment.

What you will do

• Lead Digital Growth & Acquisition Strategy
  • Own and drive an integrated digital growth strategy aligned to enterprise and divisional goals, balancing brand impact with measurable acquisition and engagement outcomes.
  • Optimize performance across channels using data, AI, and audience insights to continuously improve efficiency, reach, and conversion.
• Partner with Divisional Marketing & Sales
  • Serve as a trusted enterprise partner to divisional marketing teams, helping identify, prioritize, and advance growth opportunities aligned to business needs.
  • Use data insights to advise recommendations, support enablement efforts, and improve divisional marketing effectiveness over time.
• Plan, Implement, and Optimize Campaigns
  • Lead multi-channel campaign planning and execution with clear performance goals, metrics, and accountability for outcomes.
  • Foster a test-and-learn approach that uses experimentation, personalization, and optimization to improve results and decision-making.
• Lead Cross-Functional Collaboration
  • Partner across Corporate Marketing (creative, enablement, analytics) and with teams across the enterprise (technology, UX, division marketing, product) to deliver cohesive, scalable growth initiatives.
  • Represent Growth & Acquisition in planning and governance forums, aligning priorities and dependencies across teams.
• Measurement, Reporting & Executive Influence
  • Translate performance data into clear insights and growth recommendations for senior leadership, tying marketing activity to business impact where appropriate.
  • Establish responsible measurement, reporting, and planning practices that support informed decisions, investment tradeoffs, and compliance standards.

What Success Looks Like

• Clear ownership of growth outcomes and performance metrics
• Strong partnerships with divisional marketing and sales leaders
• Scalable, data-driven acquisition programs that improve efficiency and impact
• Confident use of AI and data analytics to advise decisions — without over-automation
• Marketing programs that visibly support sales and partner growth

Why Work at Symetra

Here’s what some of our employees have to say about why they work at Symetra:

“We're big enough to make an impact on the country, but small enough to care and know who you are and what you're contributing to the organization. All new ideas are welcome!” - Stephanie F., VP Customer Service & Operations

 

"Just do it! Even if you feel like you may not be 100% qualified, apply. Sometimes we see potential in others that they can not see in themselves. You may be over qualified, or you may be the "something special" we are looking for to bring a unique, fresh approach to our company." - Ruby S., Associate EDX Analyst

What we offer you

Benefits and Perks

We don’t take a “one-size-fits-all” approach when it comes to our employees. Our programs are designed to make your life better both at work and at home.

• Flexible full-time or hybrid telecommuting arrangements
• Plan for your future with our 401(k) plan and take advantage of immediate vesting and company matching up to 6%
• Paid time away including vacation and sick time, flex days and ten paid holidays
• Give back to your community and double your impact through our company matching
• Want more details? Check out our