Director, Content Strategy

Thank you for considering Progyny!

Progyny is looking for a Director, Content Strategy reporting to the VP, Content Strategy. This role will play a critical role in setting strategy for member-facing content across products. You will be responsible for conceptualizing and optimizing content that delivers impactful healthcare experiences. This role also requires imagination to envision what our product needs next, so we continue to bring meaningful, effective, well-designed, and curated content to members. 

You will work closely with teams across the organization and collaborate regularly with our Product colleagues, Member Services, Analytics, Marketing, and other teams. We are looking for a smart, creative, and entrepreneurial strategist eager to take leadership roles in developing relevant content that support positive health outcomes for members across their health journeys.  

 What you’ll do… 

• Educate internal teams about what makes content valuable to different stakeholders, what content can and cannot effectively accomplish, what tools and services are required to deliver strong content strategy, what we should watch in related technologies (customer relationship management, learning management systems, publishing platforms, content management systems, etc.) and more.   

• Develop a strong knowledge of our content and creation process so that you can advocate for improvements and quickly evaluate ways we could pursue new requests. With this knowledge, own initiatives that pull a member’s entire journey together. Conceptualize of lean pilots and what would be needed to elevate initial tests into robust, scalable solutions.   

• Leverage our internal subject matter experts and external medical consultants to brainstorm novel content solutions that elevate past a “copycat” program from competitors. 

• Collaborate with Member Services and Analytics on campaigns that can elevate the member experience, clearly demonstrate the value of our products (both current and new), and increase overall content utilization. 

• Analyze performance data to optimize campaigns, offer recommendations, and generate new ideas. Gain a deep understanding of reporting, build cross-team consensus, and drive projects forward that close gaps in internal knowledge and increase our ability to understand content performance.  

About you…

• Liberal arts degree -- MBA, MPH or other graduate degree a plus  

• Experience in women’s healthcare a plus  

• 10 years of relevant work experience in content strategy, content development, health education, health behavior, digital health technology, or an adjacent space 

• Very strong problem definition and solution criteria skills: ability to isolate significant drivers and relationships within complex systems, specify requirements, and generate elegant solutions   

• Demonstrated experience in independent assessment of business needs, problems & process gaps 

• Ability to develop and recommend solutions, pivot if needed, and assess the business impact of implemented proposals   

• Ability to build meaningful relationships with all levels of cross-functional internal teams and management  

• Outstanding problem solving, analytical, and project management skills  

• Proven talent driving change, influencing thought, and promoting consensus across a matrix organization  

• Flexible, curious, and proactive approach 

Please note: Progyny is unable to provide visa sponsorship for this position. Candidates must be authorized to work in United States without the need for sponsorship, now or in the future.  

About Progyny:   

Progyny is a transformative fertility, family building and women’s health benefits solution, trusted by the nation’s leading employers, health plans and benefits purchasers. We envision a world where everyone can realize dreams of family and ideal health. Our outcomes prove that comprehensive, inclusive and intentionally designed solutions simultaneously benefit employers, patients and physicians. 

Our benefits solution empowers patients with concierge support, coaching, education, and digital tools; provides access to a premier network of fertility and women's health specialists who use the latest science and technologies; drives optimal clinical outcomes; and reduces healthcare costs.  

Our mission is to empower healthier, supported journeys through transformative fertility, family building and women’s health benefits.  

Headquartered in New York City, Progyny has been recognized for its leadership and gro