Senior Social Media Manager

<p><strong><strong>Join our SmartRental team!</strong> </strong></p><p>SmartRental Group , is a young company with great dynamism, dedicated to the operation and management of properties for the tourism and catering sector.</p><p>Our vision is to be the European leader in the market, providing diverse solutions and adapted to all accommodation needs.<br/><br/>With more than 15 years of experience, our activity focuses on hotels, apartments, hostels, student residences and luxury residences for the elderly.<br/><br/>Our portfolio has brands such as SmartRental Collection, Akeah, Malacuna, Live It, Suio, Evoca and Lemonade, covering various vertical markets in the Living and Hospitality sector.</p><p><strong><strong><br/></strong></strong></p><p><strong><strong>What will you do?</strong></strong></p><p><strong>Strategic Leadership</strong></p><ul> <li>Define and execute the global social media strategy for SmartRental Group and its portfolio of brands.</li> <li>Align social media initiatives with business goals, brand positioning, and marketing campaigns.</li> <li>Identify growth opportunities, new formats, and emerging platforms to keep the brand ahead of digital trends.</li> <li>Develop guidelines and frameworks to ensure consistent brand storytelling across all markets.</li> </ul><p><strong>Content &amp; Creative Direction</strong></p><ul> <li>Oversee the creation of high-quality, trend-driven content (photo, video, motion, and copy) that elevates brand perception.</li> <li>Manage the editorial calendar, ensuring strategic balance between brand, commercial, and community content.</li> <li>Lead the conceptualization of creative campaigns in collaboration with design, brand, and PR teams.</li> <li>Supervise video production and editing processes using tools like CapCut, Adobe Premiere, or similar.</li> </ul><p><strong>Community &amp; Platform Management</strong></p><ul> <li>Oversee the day-to-day management of brand profiles (Instagram, TikTok, Facebook, LinkedIn, YouTube, and others).</li> <li>Ensure consistent tone of voice, visual identity, and messaging across platforms.</li> <li>Drive engagement through proactive community management and storytelling.</li> </ul><p><strong>Performance &amp; Insights</strong></p><ul> <li>Define KPIs and measure the impact of social strategies on awareness, engagement, and conversion.</li> <li>Produce monthly performance reports and actionable insights to optimize content and campaigns.</li> <li>Use data and analytics to guide decision-making and improve ROI.</li> </ul><p><strong>Partnerships &amp; Influencer Marketing</strong></p><ul> <li>Lead influencer collaborations and brand partnerships, ensuring authentic and value-driven relationships.</li> <li>Negotiate and manage deliverables with external partners and agencies.</li> </ul><p><strong>Cross-Functional Collaboration</strong></p><ul> <li>Work closely with the Brand Strategy, Performance, PR, and Design teams to ensure a cohesive communication approach.</li> <li>Support product launches, events, and brand activations with tailored social media strategies.</li> </ul><p></p><p><strong>What do we look for?</strong></p><ul> <li>5+ years of proven experience managing and growing social media for lifestyle, travel, or hospitality brands.</li> <li>Strong strategic mindset with hands-on experience in content creation and community management.</li> <li>Deep understanding of digital culture, social media trends, and platform algorithms.</li> <li>Excellent communication skills in <strong>English and Spanish</strong> (written and spoken).</li> <li>Knowledge of content creation tools (Adobe Creative Suite, CapCut, Canva, etc.).</li> <li>Data-driven approach and ability to translate insights into actionable strategies.</li> <li>Leadership skills and ability to guide creative teams and external partners.</li> </ul><ul> </ul><p><br/></p><p><strong>What do we offer?</strong></p><ul> <li>🤝 Competitive salary. </li> <li>🚀 Possibility of professional development and growth within an expanding company. </li> <li>🎉 Discounts on our hotels, restaurants, and events. Additionally, we also offer discounts in multiple sectors through the Corporate Benefits platform.</li> <li>💲 Flexible compensation plan for meal vouchers, daycare, and transportation through Pluxee.</li> <li>🕒 Intensive work schedule in July and August, with rotating shifts if operations allow.</li> <li>🩺 Health insurance available through a flexible compensation plan.</li> <li>🏖️ 23 days of vacation.</li> </ul><ul> </ul>