Senior Personalization Manager

At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company. 

We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us! 

Location: Remote US

About the role

As the Sr. Personalization Manager on the Web Strategy team, you will be responsible for identifying, building and orchestrating the delivery of personalization use cases with advanced analytics and marketing technologies on the website and digital channels. You will lead highly visible, personalization initiatives aligned with marketing and corporate goals, partnering with x-functional stakeholders across the company. Your goal is to drive material improvement in user engagement, lead submissions and pipeline via seamless, progressively relevant website journeys and elegant UX.

Primary responsibilities

• Own the vision, roadmap and orchestration of highly engaging website journeys for known and anonymous user segments
• Use your analytics expertise to identify high-value, personalization opportunities across the website and other digital touch-points to drive engagement, grow leads and pipeline
• Build and optimize audience segments in CDP, Adobe Analytics and other connected systems; map copy, content, offers and orchestrate execution of personalization campaigns via Adobe Target
• Influence and improve performance of digital marketing channels via seamless, contextually relevant, multi-channel user journeys with excellent UX across device formats
• Continuously iterate to optimize for great user experience and business outcomes
• Partner with data science, ML/AI teams to build, implement and improve predictive models to fuel the personalization engine
• Partner with marketing operations, engineering and data teams to ensure alignment of personalization roadmap and martech capabilities for successful execution each quarter
• Identify gaps and influence improvements in data collection strategy, telemetry, 1st party user profiles, technology, and other related areas for driving personalization at scale globally
• Monitor data, build dashboards, and report on personalization campaign performance and incrementality regularly to leadership

Experience and requirements

• 10+ years experience in digital marketing, web/CX analytics, experimentation and/or martech for leading B2B and/or B2C brands or equivalent experience in marketing strategy consulting
• 7+ years of experience driving growth marketing, experimentation and personalization initiatives leveraging advanced analytics, ML, recommendation systems, GenAI, etc.
• Hands on experience with Adobe tools such as Adobe Target, Adobe Analytics, RTCDP, AJO, CJA or similar enterprise grade tools and technologies
• Critical and strategic thinker; Ability to analyze / synthesize disparate data sets and other available information, communicate approaches and insights clearly with brevity to leadership; Ability to influence and shape strategic conversations with data.
• High intellectual curiosity and a growth mindset, with a passion for challenging the status quo and finding new solutions
• Experience providing guidance to organize large, complex data sets and stitching signals to build robust 1st party user profiles for 1:1 personalization
• Detail oriented, self driven and comfortable working under tight deadlines and managing multiple priorities; Ability to work in a matrix environment, influence x-functional stakeholders and develop strong partnerships at all levels.
• Bachelor’s degree in marketing, web design / development, statistics, mathematics, computer science, UX or equivalent consulting experience

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