Senior Brand Strategist

Job Description

Publicis Le Pont is a one-stop-shop that connects scalable operations with creative agility. We are the ultimate partner that can lead your digital transformation with speed, efficiency and consumer-first approach. Through the Publicis Power of One we are seamlessly connecting three European Centres of Excellence: Commerce & Production, Data & Technology and Content & Creativity. These pillars define modern KPIs, but the magic happens only when they are connected. We work globally, creating strategies and digital materials for many global brands and businesses.

In Hungary; our multinational team represents 350 people from across 25+ different countries, providing integrated solutions and diverse expertise that shape how Fortune 500 companies and brands communicate from Europe to the US and China. 

We are a group of communication professionals deeply rooted in the values of diversity and inclusion, creating an environment that encourages collaboration, growth, and the pursuit of excellence, working for better futures at speed by turning the magical combinations of many into the Power Of One! 

And we are proud to be the first agency in Hungary to get the Great Place To Work® certification! 

SENIOR BRAND STRATEGIST 

We are looking for a Senior Brand Strategist, whose role will be to advise and guide our key clients’ marketing and communication activities and lead the brand strategy/vision internally and externally as part of the agency team both for the Hungarian and international clients. Your role will be key in delivering insightful, relevant, and effective answers to our clients’ business and marketing problems. You will be an ambassador of the One Team concept fostering collaboration between broader Strategy team members facilitating delivery of outstanding strategic approaches for our clients’ brands on the highest level of standards.  

What will you do in this role? 

• Acting as the consumer's advocate throughout all client-agency interactions, from initial brief to campaign execution. 
• Staying informed about cultural and social trends relevant to client businesses, while also staying up-to-date with industry, customer, and competitor insights. 
• Conducting both qualitative and quantitative research through methods such as focus groups, brainstorming sessions, and one-on-one interviews. You'll also collaborate with other departments to coordinate additional research efforts. 
• Integrating consumer insights into strategic branding recommendations. 
• Crafting clear and inspiring creative briefs and comprehensive perspectives for new business initiatives and existing clients. You'll work closely with the Brand Strategy Director and other members of the extended Strategy team, including Digital and Search Strategists and Media Planners. 
• Applying your knowledge of media, creative, and messaging effectiveness to improve each campaign, building on past experiences. 
• Directly influencing the quality of creative work by applying your deep understanding of the consumer. 
• Collaborating closely with Creative teams to conceptualize, explore, and drive the creation of exceptional work. 
• Playing a vital role in client pitches, new business initiatives, and the development of creative directives and strategies. 
• Taking a leading role in coaching and nurturing the growth of Junior and Mid-Level Strategists. 

The type of person we are looking for should also identify with the below qualities: 

• Bringing curiosity and a love for advertising to the table 
• Building honest, direct relationships with colleagues and clients    
• Debating constructively and asking challenging questions    
• Bachelor’s degree required    
• 5+ years’ strategy experience in a creative advertising agency 
• Exceptional written and verbal communication skills in English, with the ability to communicate with all levels of employees and clients across many disciplines. 

We are looking for you if you have 5+ years of strategy experience in a creative agency and are passionate about advertising. In this role, you'll be the consumer advocate, driving client-agency interactions, staying ahead of trends, and conducting research. You should excel in building relationships, embracing constructive debate, and have exceptional English communication skills. Strategists in PGH do not exclusively work with clients, however past experience with pharma clients is a plus. 

Why should you join Publicis Groupe?  

• Multicultural and diverse environment - We have more, than 350 colleagues (and counting), talents coming from every part of the world, why not join us and