Marketing Operations & Analytics Specialist

About This Role

We're seeking a data-driven Marketing Operations Specialist who will be the analytical engine behind our growth strategy. This role sits at the intersection of marketing analytics, operations, and conversion optimization. You'll work closely with our product marketing and strategy lead and web designer to transform website visitors into qualified leads through obsessive focus on funnel optimization and data-driven decision making.

What You'll Do Day-to-Day

Analytics & Optimization (Primary Focus)

• Dive deep into website analytics daily using Google Analytics, Semrush, and specialized tools like Heap or Mixpanel
• Identify exactly where we're losing potential leads in our conversion funnel
• Create actionable recommendations to improve conversion rates from visitor → MQL
• Track and analyze user behavior patterns to optimize the customer journey
• Collaborate with Sales Operations on lead data cleanliness while focusing on marketing-specific analytics
• Build predictive models to forecast pipeline needs and inform budget allocation

HubSpot Management & Lead Operations

• Manage and analyze lead/contact data in HubSpot alongside Marketing and Sales Ops
• Set up and optimize landing pages, email sequences, and nurture campaigns
• Create automated workflows that move prospects through our funnel efficiently
• Ensure our CRM data supports accurate conversion rate analysis
• Build reporting dashboards that connect website behavior to lead outcomes

Website & Conversion Management

• Work in Framer to implement conversion rate optimizations
• Design and execute A/B tests on key pages with Web Design
• Format and publish blog content created by Product Marketing
• Monitor SEO performance and make technical recommendations
• Ensure our "more functioning website" supports our lead generation goals

Campaign Analysis & Media Support

• Set up, manage, and analyze LinkedIn and Google ad campaigns
• Measure ROI across all paid channels and recommend budget allocation
• Support media sponsorship coordination and performance tracking
• Manage social media accounts and analyze engagement metrics

The Big Picture Goals You'll Drive

Goal 1: Integrated Funnel Analytics You'll connect the dots between website analytics and lead data to create a complete picture of our conversion process. This means understanding not just how many visitors we get, but exactly how they behave and where we can improve conversion rates.

Goal 2: Predictive Pipeline Management You'll analyze conversion rates from lead → MQL → SQL to build models that tell us: "To hit $XX in revenue, we need XX leads, which means we need to spend $XX on advertising." This will inform our entire 2026 strategy.

What Makes You Successful

Core Requirements:

• Obsessive attention to conversion rate optimization and user funnel analysis
• Expert-level proficiency in Google Analytics, HubSpot, and SEO tools (Semrush)
• Experience with advanced analytics platforms (Heap, Mixpanel, or similar)
• Proven track record of improving website conversion rates through data analysis

Technical Skills:

• Proficient in Framer for website management
• Experience designing and analyzing A/B tests
• Comfortable with paid advertising platforms (LinkedIn, Google Ads)
• Strong Excel/Google Sheets skills for data analysis

Collaboration Style:

• You'll work closely with Product Marketing on content strategy and campaign execution
• Partner with Web Design on website optimization and testing
• Coordinate with Sales Ops on database management while owning marketing-specific analytics
• Comfortable being the "numbers person" who translates data into actionable insights

Your Impact

In this role, you'll be building the analytical foundation that will scale our marketing efforts. You're not just running reports – you're identifying the specific changes that will double our conversion rates and providing the data that drives major business decisions. This is a high-impact role where your insights directly influence company growth and marketing budget allocation.

Requirements

Ideal Candidate Profile

You're someone who gets excited about finding the "why" behind the numbers. You love digging into user behavior data, spotting patterns others miss, and turning insights into measurable improvements. You're comfortable wearing multiple hats as we build our marketing operations infrastructure, but your supe