Sr. Demand Generation Manager, Technology

The Role:   As Pilot's (Sr.) Demand Generation Manager, you will play a pivotal role in accelerating our revenue growth. Your charter will be to lead the creation and implementation of marketing programs and strategies that will grow and accelerate qualified pipeline and closed revenue in the Technology vertical.   This position requires a strategic, hands-on executor with knowledge of both product-led and sales-led motions and industry expertise who will sit between sales, product, and marketing. We’re building a best-in-class demand generation engine that will scale Pilot to $100M ARR and beyond and you will lead the revenue generation efforts in our largest industry vertical.   Key Responsibilities:

• Demand Generation Strategy Development:
• Develop and execute on a comprehensive demand generation strategy in the Technology Vertical that supports our business and growth goals. 
• Ensure the strategy aligns with company goals, integrating with product priorities, sales initiatives, and marketing objectives. 
• Cross-functional Collaboration:
• Work closely with sales teams to understand their objectives, challenges, and feedback. 
• Align strategies and campaigns with sales goals to support lead and pipeline generation. 
• Facilitate sales and marketing alignment making sure were getting insights, sharing campaign performance, and adjusting tactics with feedback from sales. 
• Work with sales and product teams to develop messaging, positioning, and outreach tactics that engage prospects and accelerate pipeline generation.
• Campaign Planning and Execution:
• Plan and implement omni-channel campaigns across web, SEO, email, social, content, and events. Forecast, track and report on campaign performance. 
• Run experiments in new channels and test campaign variables that will optimize performance. 
• Content Development to Support Demand Generation:
• Collaborate with product teams to create compelling content that resonates with the target audience and drives lead generation. 
• Utilize content across channels to engage prospects and nurture leads throughout the sales funnel. 
• Lead Generation and Nurture:
• Build omni-channel lead generation programs.
• Oversee the lead lifecycle from lead creation through sales handoff, including lead gen, timely sales follow up, defining MQLs, building nurture programs that engage prospects.
• Create repeatable, scalable, always-on nurture programs that drive MQLs, meetings, and pipeline. 

  About You:

• Have 7+ years of working experience with 5+ years hands-on experience in Demand Generation at an high-growth, high-velocity, B2B sales lead company, with exposure to selling into venture-backed startups. 
• Extensive marketing channel expertise spanning paid ads, direct mail, webinars, field events, etc. and how to package these into campaigns to drive leads and sales opportunities. 
• Approach demand gen with an experimental mindset and are comfortable with data analysis to measure program impact. Familiarity with attribution, campaign performance and forecasting. 
• Working knowledge of our MarTech stack - SFDC, Marketo, Bizible/Marketo Measure. 
• Proven ability to thrive in a fast-paced startup environment, managing multiple projects and priorities simultaneously.
•  Expert communicator and collaborator. Experience in working with multiple stakeholders to drive a project or program to success 

  Join us at Pilot and help build a marketing machine that drives sustainable and scalable revenue growth. Your expertise and dedication will be key in shaping our entire GTM function and contributing to Pilot’s overall success.  

About Pilot

Pilot launched in 2017 to bring the back office into the modern era. Pilot provides small businesses with dedicated finance experts - which Pilot hires as full-time, U.S.-based employees - who learn the ins-and-outs of their business. Pilot integrates directly with the billing, banking, expense, and payroll systems customers already use. With a special blend of custom software and expert bookkeepers, Pilot delivers accurate, consistent bookkeeping and financial management and tax services that give entrepreneurs the freedom to focus on their business.   Pilo