Media Analyst / Sr. Manager

Job Title: Media Analysts/ Sr. Managers

Job Location: Various and unanticipated worksites throughout the U.S. (HQ: Chicago, IL)

Job Type: Full Time

JOB DESCRIPTION:  

Media Analyst/ Sr. Manager for various and unanticipated worksites throughout the U.S. (HQ: Chicago, IL). Independently perform statistical analysis, modeling, data visualization, digital analytics, ad tech, media planning, marketing mix analysis and create quantitative reports in CPG industry. Analyze media and marketing data from multiple drivers, design regression variables, and measure ROI effectiveness to provide strategic recommendations to clients. Work closely with business partners and technical teams within and outside of the organization. Provide insights deliverables that inform business decisions, improve media performance, and optimize media investment for clients. Interpret data trends and patterns, and translate data into actionable, analytic insights to drive clients’ business performance. Build and maintain working knowledge of current trends in Marketing, Marketing Research, and Consumer Packaged Goods Industries, including trade, pricing, and promotion, among many other analytic techniques. Technical Environment: Analytic Skills; visualization software; statistical analysis and techniques; Digital Ad Servers, programmatic buys and social media platform marketing; digital and website analytics; research studies (test/control, AB Testing, mix modeling); coding software (R, SQL, Python). Excel, PowerPoint, PowerBI, and Microsoft Apps.

JOB REQUIREMENTS:   

Master’s degree in Statistics, Economics or Analytics or Market Research or related field plus 3 months of experience as an Intern analyst or in retail marketing analytics or statistical modeling/research required. Skills Required: Experience with digital analytics, ad tech, media planning, marketing mix analysis in CPG industry; Advanced Analytic Skills; Interpreting data trends and patterns and translating into actionable insights; visualization software; statistical analysis and techniques; Digital Ad Servers, programmatic buys and social media platform marketing; hands on experience with digital and website analytics; experience with research studies (test/control, mix modeling); hands-on experience with R, SQL, Python. Telecommuting permitted. $76,000/yr- $90,000/yr.

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