Director, Social Strategy

Who we are:At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.  Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.  We are seeking a lead social media strategist to join our team at VML working on a quickly growing luxury brand. Here’s Where You Come In You're a skilled practitioner and team leader who knows how to set the direction for social strategies, campaigns and activations. You'll make decisions and craft the vision for a brand's overall approach and daily execution on social platforms, in addition to helping to grow and evolve the social capability at VML. Responsibilities 

• Develop and oversee the creation of social strategies, social playbooks, activations and campaign ideas
• Direct and synthesize research, social listening and other data to guide a brand's strategic decisions
• Partner with creative, strategy, data and media teams to define and achieve a brand's social marketing goals
• Hire, supervise and guide the development of junior team team members
• Plan, execute and oversee social media campaigns, including user-generated content (UGC), influencer programs and real-time activations
• Identify and surface insights from the community behaviors, mentions and 1:1 interactions revelant to the brand

Skills and Experience 

• 10+ years of social marketing experience 
• Experience coaching and developing one or more direct reports
• Advanced understanding of social platforms, audiences and behaviors, and the ability to make sound decisions based on that knowledge
• Ability to apply knowledge of social media to effectively solve a wide variety of client challenges
• Strong communication and presentation skills in a wide variety of formats and settings
• Ability to collaborate effectively across organizations, departments, teams and individuals
• Experience in the automotive category is a plus 
• Experience working on luxury brands is a plus 

The base salary for this position at the time of this posting may range from $100,000 to $230,000. Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click here for more details.  At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.  VML is a WPP . For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.   When you click the "Submit Application" button below, this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our