Director, Social Media

Company Description

EVERSANA INTOUCH® is a leading full-service, global healthcare agency serving the life sciences and pharmaceutical industries. We provide next-generation creative and media services, enterprise solutions and data analytics services for clients.   

We combine the power of world-class creative and digital teams with deep market access, payer, and healthcare communications expertise to provide innovative solutions to life science companies that want to connect with consumers, healthcare professionals, and payers.    

We get fired up when people talk about getting—and staying—healthy. That’s where we find our inspiration: in the very human experiences of patients, doctors, and even each other. Then, we collaborate on ways to make caring for one’s health more achievable, connecting patients and physicians with the information and tools they need.   

And as a part of EVERSANA, a pioneer in next-generation commercial services, we connect dots that other agencies can’t, helping drive commercialization success.   

Our eight affiliates within the EVERSANA INTOUCH Network include EVERSANA INTOUCH Solutions, EVERSANA INTOUCH Proto, EVERSANA INTOUCH Seven, EVERSANA INTOUCH Oxygen, EVERSANA INTOUCH Engage, EVERSANA INTOUCH B2D, EVERSANA INTOUCH Media, and EVERSANA INTOUCH International.    

Across our growing organization, we embrace diversity in backgrounds and experiences. Improving patient lives around the world is a priority, and we need people from all backgrounds and swaths of life to help build the future of the healthcare and the life sciences industry. We believe our people make all the difference in cultivating an inclusive culture that embraces our cultural beliefs.  We are deliberate and self-reflective about the kind of team and culture we are building. We look for team members that are not only strong in their own aptitudes but also who care deeply about EVERSANA INTOUCH, our people, clients and most importantly, the patients we serve.   

Job Description

WHAT DOES A DIRECTOR, SOCIAL MEDIA DO?

The Director, Social Media will lead strategic development and tactical initiatives for a portfolio of business along the east coast, serving as lead social media counsel to account staff and external clients. A proven track record of identifying, securing and growing both organic and new business opportunities is critical. Internally, the role works with other Directors and the department Senior Director on team planning and growth, internal education of all departments, knowledge sharing and internal communications with the expectation to drive social media adoption making it a core competency of the organization. Externally, this role is expected to serve as the primary subject matter expert and project owner for a portfolio of business, collaborating with clients to help them stay aware of social media trends and technology while supporting their marketing objectives within the pharma industry. As part of the Social Media team, this role is expected to participate and lead team meetings, create documentation and articles that support the team and Intouch Solutions at-large and support client initiatives to ensure projects are delivered on time, on budget and on target. The Social Media team is a subject matter expert group that works closely with clients and internal teams to enhance the agency and clients’ core competencies in social media, content creation and distribution, and customer engagement. The team interacts with internal and external clients daily and is responsible for building strong partner relationships and contributing to the clients’ strategic issues, marketing initiatives and educational needs regarding new media. The Social Media team works with our internal teams, including business development, project management, account staff, business systems analysis, creative, user experience, analytics, search, CRM, and development. All roles on this team require experience with managing projects, research and time management. 

Qualifications

WHAT ARE WE LOOKING FOR? 

• Bachelor’s degree (or equivalent education plus professional experience) required
• Approximately 10+ years of related industry experience or consultative and agency experience; pharmaceutical experience a plus 
• Applied experience in marketing and advertising, with expertise in digital strategy, media and technology 
• Applied experience in social media and technology 
• Strong multi-task, problem solving skills and ability to work in a team environment 
• Strong client relations and business development skills 
• Strategic skill and strong business acumen 
• Ability to delegate and provide direction to others on the team 
• Supervisory and development skills of other team members Proven business development skills with increased revenue results