Director, Social Media Content

About This Role

The Director Digital Social Media (internally known as Director Digital Social Media Content) position leads all aspects of Ace’s national and local (5,000+ stores) digital and social media efforts and assets. It sits squarely at the intersection of strategy, creative and customer obsession to lead how Ace Hardware and our stores show up socially and how our product offering sells through social platforms, both current and emerging.  This position requires retail audience understanding and thrives at the intersection of brand and commerce by blending brand storytelling with performance marketing, overseeing a content ecosystem that drives meaningful engagement, builds community, and ultimately drives sales. The role will develop and guide the strategy and execution across social media, content, and emerging platforms with the focus of driving inspiration and sales.

What You’ll Do

• Lead the strategy for social content and paid social media (Instagram, TikTok, Facebook, Pinterest, YouTube, etc.) to grow community, deepen engagement, and drive omnichannel traffic.

• Develop a content calendar that supports seasonal campaigns, unique/innovative products, and retail moments, while maintaining an always-on brand presence.

• Define, develop and execute a content strategy that reflects our brand identity, values, and voice—tailored to resonate with our audience across platforms

• Build campaigns that inspire connection and spark conversation while naturally leading customers toward purchasing and/or visits

• Champion and optimize content that reflects both inspiration/lifestyle, product benefits and action that drives brand engagement and omni-channel traffic and sales

• Integrate shoppable features and frictionless shopping paths across content and platforms (e.g., Instagram Shop, TikTok Shop, UGC galleries, etc.).

• Establish, maintain and optimize all vendor relationships including SOCi, Sprinklr, Meta including Meta Business Manager, Tik Tok and any emerging platforms in which Ace should have a presence on

• Lead, coach, and develop a team of content creators and digital producers

• Define KPIs and goals across brand engagement, reach, CTR, conversion, and revenue

• Analyze content performance and audience insights to continuously evolve creative direction and campaign strategies

• Guide planned and real-time content creation and storytelling that keeps Ace culturally relevant and top of mind with consumers

• Lead strategic testing across content types and formats designed to deliver better results

• Lead cross-functional efforts with e-commerce, merchandising, creative, and paid media teams to align goals and strategies

• Partner with Public Relations team to identify and Manage influencer relationships and creative partners to ensure alignment with brand tone, values, and performance goals

Who You Are

The ideal candidate thrives at the intersection of brand and commerce, understands retail audiences deeply, and can lead a content team that creates with both heart and results in mind, while bringing proven expertise and knowledge of what content strategy and creative works for brands to drive meaningful sales.

Required Skills

• Bachelor’s degree in marketing, Communications, Journalism, or related field.

• Minimum of 10 years of experience in digital marketing, content strategy, or social media, ideally in the retail, fashion, beauty, or consumer lifestyle space.

• Proven success in creating, analyzing and optimizing content that builds brand affinity and drives measurable sales.

• Deep understanding of social commerce platforms, digital retail trends, and omnichannel shopping behavior.

• Strong leadership skills, with experience managing in-house and freelance content teams.

• Proficiency in tools like Google Analytics, Meta Business Suite, SOCi or similar platforms.

• Familiarity with video-first and mobile-first content creation for platforms like TikTok and Reels.

• Excellent visual and editorial judgment with a portfolio of work that demonstrates brand-building and conversion-focused content.

• Experience with influencer campaigns, affiliate marketing UGC

Compensation Details:

$158000 - $205000 Per Year

Why should you join our team?

We live our values - W.E.L.I.G.H.T (Winning, Excellence, Love, Integrity, Gratitude, Humility, and Teamwork). Gratitude. Humility. Love. You don’t often see values like these in most corporate statements, but Ace is different. These things are important to us. They represent our commitment to