Director, SEO/GEO

ABOUT US

At the heart of AG1 lies a commitment to our mission to empower people to take ownership of their health. Since 2010, we've dedicated ourselves to bringing Foundational Nutrition to people around the world. 

Our ethos is deeply rooted in science, with an unwavering dedication to continuous improvement. We leverage and contribute to the latest research to deliver a powerful, straightforward solution for optimal health to our customers. We harness the finest ingredients so that every scoop of AG1 gives you the nutrients you need with the simplicity you want in a daily routine.

Likewise, our organization puts the same energy into creating an environment that is a reflection of the cultural values that define who we are and how we work together. These seven values— One Spectacular Life, Customer Obsessed, Radical Ownership, High Performance, Courage, Amazing Humans and Continuous Pursuit of Excellence —are a representation of the high standards we set, and hold ourselves accountable to, when it comes to building our global team.

 

THE ROLE

AG1 is seeking a visionary Director, SEO/GEO (search engine optimization/generative engine optimization) to lead the evolution of our AI-powered search and SEO strategy across digital platforms. This role will define and scale our approach to integrating artificial intelligence for SEO and will partner with Paid Search teams on the overall search strategy, ensuring we stay at the forefront of discoverability, performance, and innovation.

The Director, SEO/GEO will serve as the strategic architect for AI-driven and SEO innovation — shaping how AG1 shows up across emerging answer engines and AI discovery ecosystems such as ChatGPT, Gemini, and Perplexity, as well as traditional search platforms. This role will develop strategies that strengthen our brand’s presence, content visibility, and discoverability in both search and generative environments, leveraging AI insights and SEO best practices to drive measurable business growth.

Success in this role requires a combination of strategic vision, technical expertise, and creative experimentation. The ideal candidate brings deep experience in SEO fundamentals (technical, content, and off-site) and fluency in AI technologies, large language models, and automation tools that are transforming digital marketing. The role demands a data-driven and analytical mindset, an ability to translate insights into actionable initiatives, and a passion for innovation and continuous improvement. Strong cross-functional influence, communication, and collaboration skills are essential to align teams across marketing, creative, tech, and analytics functions and redefine how AG1 optimizes its visibility and performance in an evolving, AI-enabled search landscape.

 

WHAT YOU’LL DO

• Define our enterprise approach to AI-powered search, SEO, and answer engine optimization (AEO), ensuring alignment with brand, acquisition, and growth objectives
• Lead SEO strategy and innovation, identifying new opportunities across on-site, off-site, and technical SEO while integrating AI-driven insights and automation
• Shape the visibility of AG1 across AI discovery platforms, developing frameworks and best practices that position the brand within generative search and conversational ecosystems (e.g., ChatGPT, Gemini, Perplexity).
• Develop and operationalize frameworks for AI search innovation—from trend identification to experimentation, testing, and scaling
• Partner cross-functionally with Paid Media, Tech, Analytics, Customer Insights, and Brand & Creative to embed AI and SEO excellence across marketing workflows
• Drive measurable performance outcomes, establishing KPIs related to visibility, engagement, conversion, and ROI
• Consult and influence senior stakeholders on AI’s impact on digital marketing and search, driving long-term strategic investment
• Lead agency and platform relationships, ensuring AG1 remains an early adopter of new AI-enabled SEO and paid media capabilities
• Champion innovation and education, building organizational fluency in AI search trends and fostering a culture of experimentation

 

WHAT WE'RE LOOKING FOR

• 8-10+ years of experience in SEO, digital marketing, or performance marketing, with at least 3 years leading cross-functional or innovation-focused initiatives
• Deep SEO expertise, spanning technical optimization, content strategy, and off-site authority development
• Fluency in AI and emerging search technologies, including LLMs and answer engines (e.g., ChatGPT, Gemini, Perplexity), and the ability to translate these capabilities into actionable strategies
• Analytical and data-driven, with a track record of using insig