Director, Programmatic Performance Marketing

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us?

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.

Director, Programmatic Performance Marketing

We create and deliver an aligned, dedicated marketing strategy to fuel each Expedia Group brand's success. Since our travelers interact with us through our brands, we have a brand focus in our marketing, while leveraging the scale and efficiency we’ve built in functional expertise.

Expedia Group’s Growth Marketing team is seeking a visionary and strategic Director to lead our global Programmatic Performance Marketing initiatives. This is a high-impact leadership role responsible for shaping the future of our programmatic advertising efforts across all Expedia brands. The ideal candidate will possess deep domain expertise, a passion for innovation, and a track record of scaling marketing programs through advanced technology and high-performing teams.

As a key leader, you will drive strategy and innovation within the programmatic space. You will partner closely with product, engineering, analytics, and external platforms to develop scalable ad solutions and next-generation programmatic capabilities. This role requires a leader with strong ownership, a data-driven mindset, and the ability to hire, mentor, and inspire a world-class team.

In this role, you will:

• Lead the vision, strategy, and execution of Expedia’s global programmatic advertising efforts, delivering business impact at scale.

• Partner with technology and product teams to develop and operationalize tools, platforms, and infrastructure that unlock automation, personalization, and optimization at scale.

• Spearhead innovation in the programmatic space, developing forward-looking ad products and capabilities that drive differentiation and long-term growth.

• Own performance targets and business KPIs, applying deep analytical rigor to maximize efficiency, return on investment, and incrementality.

• Design robust experimentation frameworks and foster a culture of test-and-learn across teams.

• Build and maintain strong relationships with internal and external partners, including media platforms, to ensure Expedia is leveraging best-in-class capabilities and opportunities.

• Hire, develop, and retain top talent; foster an inclusive, high-performing team culture focused on growth, ownership, and results.

Experience and expectations:

• 7-10 years of experience in digital marketing with significant time in programmatic advertising and performance media leadership roles.

• Proven ability to scale marketing programs using in-house technology, data platforms, and programmatic tools.

• Deep understanding of advertising P&L levers including marginal returns, incrementality, and elasticity.

• Strong technical fluency (e.g., SQL, data visualization, marketing tech stacks) and the ability to collaborate closely with engineering and analytics teams.

• Demonstrated success in leading innovative programs and building ad products or automation capabilities.

• A track record of strategic leadership, cross-functional collaboration, and delivering measurable business results.

• Experience managing large budgets and owning full-funnel marketing