Director, Product Management, Workfront Planning

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

 

Lead the next phase of Adobe Workfront Planning into an AI-native platform that empowers global marketing and enterprise teams to plan, align, and execute with intelligence and precision. As Director of Product Management, you’ll drive strategy and execution for AI-powered features that blend technical innovation (vibe coding) with compelling product narratives (vibe marketing). You’ll guide a global team of product managers through scale and complexity—building systems that are intuitive, impactful, and deliver on the promise of Workfront as the enterprise-class Marketing System of Record. This role is ideal for the candidate with deep expertise in the Content Supply Chain and a track record of transforming marketing operations through intelligent systems.Role Overview
Workfront Planning is entering its next chapter: one defined by intelligent orchestration, predictive insights, and seamless user experiences. You’ll lead this evolution, shaping the product roadmap to integrate AI deeply into planning workflows. From machine learning-powered prioritization to generative UX enhancements, you’ll ensure Workfront Planning becomes the strategic system of record for marketing teams worldwide. Your understanding of the Content Supply Chain will be critical in aligning Workfront Planning with the broader ecosystem of content ideation, creation, management, and activation.What You’ll Do

• Lead a global product team focused on AI-first development across Workfront Planning.
• Define and champion vibe coding principles—modular, expressive, and scalable AI architecture.
• Collaborate with engineering and design to deliver intuitive, high-impact AI features.
• Partner with Product Marketing to craft vibe-forward narratives that elevate product positioning and user engagement.
• Translate customer feedback and behavioral data into product decisions that drive adoption and performance.
• Own the strategic roadmap, balancing long-term vision with rapid experimentation and iteration.
• Stay ahead of AI trends, ensuring Workfront Planning remains a category-defining product.
• Integrate Content Supply Chain principles into product strategy, ensuring seamless connectivity across planning, production, and delivery workflows.

What You Bring

• 12+ years in product management, with 3+ years leading AI product development.
• Proven success building and scaling AI-powered platforms or features.
• Strong understanding of machine learning, NLP, and generative AI—paired with creative intuition.
• Experience leading cross-functional teams through complexity and growth.
• Exceptional storytelling skills, with a knack for translating technical innovation into clear product narratives.
• Ability to navigate both code and culture—fluent in engineering speak and brand strategy.
• Deep familiarity with the Content Supply Chain and its impact on modern marketing operations.
• Familiarity with Adobe Workfront, Adobe Experience Cloud, or similar platforms is a plus.

Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $166,100 -- $334,500 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

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