Director, Paid Media

EverCommerce (Nasdaq: EVCM) is a leading service commerce platform, providing vertically tailored, integrated SaaS solutions that help more than 690,000 global service-based businesses accelerate growth, streamline operations, and increase retention. Its modern digital and mobile applications create predictable, informed, and convenient experiences between customers and their service professionals. With its EverPro, EverHealth, and EverWell brands specializing in Home, Health, and Wellness service industries, EverCommerce provides end-to-end business management software, embedded payment acceptance, marketing technology, and customer experience applications. Learn more at EverCommerce.com.

We are building an extraordinary company and looking for talented, energetic, and motivated people to join our team. You can learn more about our Company, Culture and Values here: https://www.evercommerce.com/about-us/careers/

The Director of Paid Media leads our paid media function end to end. Today you lead an in-house team of eight media executors supporting our full suite of paid channels, and you are accountable for the performance generated through paid digital across the EverPro portfolio. Increasingly, you will operate a hybrid model — orchestrating agency partners alongside the in-house team and scaling that mix as our investment grows. You own the full funnel — awareness, consideration, and acquisition — and the strategy that ties spend to growth. 

Strategy & Full-Funnel Ownership 

• Own the paid media strategy across the EverPro product portfolio, translating company growth targets into channel-level plans, budgets, and forecasts. 

• Own the full funnel — from awareness and consideration through acquisition — and the connective tissue between brand demand, performance media, and conversion. 

• Be accountable for all performance driven through paid digital: new subscribers, efficient acquisition, and revenue growth across products. 

Channel Leadership 

You are a multi-channel operator who is fluent — strategically and hands-on — across the modern paid landscape, with a heavy index on: 

• Paid search (Google, Bing, and app/store search where relevant) 

• Paid social (Meta, LinkedIn, Reddit) 

• Programmatic and display 

• Emerging and experimental channels — TikTok, ChatGPT / LLM-based ad placements, and the next wave before it becomes table stakes 

You know where to place disciplined bets, when to scale a winner, and when to cut. You treat channel diversification as a strategic hedge, not an afterthought. 

Team Leadership & the Hybrid Operating Model 

• Lead, coach, and scale the in-house team of eight media executors — setting clear goals, raising the bar on craft, and building a high-performance, experimentation-driven culture. 

• Orchestrate a hybrid in-house / agency model — owning agency relationships and the balance of work between the in-house team and external partners, holding agencies to the same standard of rigor and results. 

• Scale the operating model as we grow — structuring the team, defining where work is best done in-house versus by agency, and leaning further into agency capacity over time as investment expands. 

AI-Native Operating Model 

• Operate as an AI-native leader — embedding AI tools and capab