We're building the future of advertising and are looking for the minds to help us do it.

Darkroom is a progressive omnichannel growth marketing agency focused on retail, e-commerce, and consumer businesses. We have been recognized as one of the fastest growing private companies in America by Inc. 5000 (2023), a top 1% digital advertiser by Varos (2023), and our founders were named Forbes 30 Under 30 recipients for Marketing and Advertising North America (2024).

Please note, we are not actively hiring for this currently. This post serves as a Talent Pool to collect strong applicants for when the next role becomes available.

This is a remote role, and is open to candidates based in the state(s) of, Pennsylvania, New York, or Florida, and must have the right to work within the United States.

We are thrilled to introduce the role of Director of Organic Social, the first of its kind at Darkroom. As the first employee on our Organic Social team, you will be the key ingredient in building out what we believe is the future foundation of all successful growth marketing programs. The role is a mix of player-coach, and in the beginning, it will consist almost entirely of managing organic programs — mainly TikTok and Instagram — for consumer businesses across categories.

Successful candidates will understand the platforms like the back of their hand; contributing multiple times a day to engaging with content. It is mandatory that candidates are actively creating content either personally or part of their current position, and have a demonstrated track record in building a following with high engagement metrics like saves and shares are important in our evaluation.

You will be working on building brands through compelling content, culturally relevant storytelling, and consumer engagement.

Ongoing Responsibilities

• Strategy & Analytics

  • Coordinate content creation, planning, scheduling, and community management to seamlessly integrate overall communications efforts with social media tactics

  • Comfortable creating and deploying 3-5 videos per brand for TikTok and Instagram Reels

  • Develop social content strategies, based on the understanding of the client's brand message, voice, objectives and target audiences

  • Develop brand analysis and audit frameworks that can be used for new clients

  • Develop trainings and consulting programs that can be used for new hires, client trainings, and other training purposes

  • Develop engagement pods to provide social proof and cross collaboration between brands.

  • Identify whitespace opportunities to elevate strategy & define distinct roles for content on each social platform to build brand equity

  • Analyze and report on social data and optimize strategy based against business objectives

  • Demonstrate thought leadership in building social media programs that develop, engage, and retain audiences

  • Collaborate closely with internal and external cross-functioning teams for ongoing social support

  • Keep a finger on the pulse of social trends and happenings, new platforms, and competitive landscape

  • Develop data-driven social media strategies that align with client objectives and industry trends, leveraging insights from analytics tools and platforms.

  • Collaborate with cross-functional teams to integrate organic social media efforts with paid media, content marketing, and overall marketing strategies.

• Client Management

  • Lead client meetings and presentations, showcasing the value of organic social media in driving business objectives and fostering long-term partnerships..

• Team Management

  • Recruit, mentor, and lead a talented team of social media professionals, including content creators, community managers, and analysts.

  • Foster a culture of creativity, innovation, and collaboration within the team, ensuring high-quality deliverables and client satisfaction.

Core Competencies

• In-depth understanding of organic social media strategies, content creation, and audience engagement tactics.

• Strong leadership and team management skills, with experience in building and leading high-performing teams.

• Exceptional communication and presentation abilities, capable of articulating strategies, ideas, and performance metrics effectively.

• Analytical mindset with the ability to derive insights from data and optimize strategies for maximum impact.

• Proven track record of delivering successful organic social media campaigns and driving growth for clients.