Director, Marketing

We are seeking an experienced and dynamic marketing leader to take on the role of Director, Risk Advisory North America and LATAM. In this role, you will oversee the development and execution of global marketing strategies that position Kroll as a thought leader in the field of risk management and mitigation, across a variety of fields including compliance, regulatory changes, security risk management, and financial crime. You will be responsible for managing multi-channel marketing campaigns, fostering brand recognition, driving business growth, and supporting our subject matter experts in building their professional presence within this rapidly evolving space. 

Note: This position will be Hybrid in our New York office. 

Day-to-day responsibilities: 

• Strategic Leadership: Collaborate with senior business leaders and the global marketing leadership team to develop and lead the overall marketing strategy for the Risk Advisory North America and LATAM business, aligning with global peers in APAC and EMEA to ensure consistent messaging globally. Align marketing initiatives with business objectives and market demands. 
• Risk Advisory Focus: Shape, implement, and manage integrated marketing activities specifically tailored to a variety of aspects of risk across the Americas. Ensure all campaigns address the unique challenges and opportunities in the ever-evolving governance, risk and compliance landscape. 
• Client Engagement & Relationship Management: Work closely with business development teams, revenue office and key account managers to develop tailored marketing strategies that drive long-term client relationships and growth. Leverage account-based marketing (ABM) approaches to create targeted campaigns for high-value clients. 
• Market Analysis & Trend Monitoring: Stay ahead of the rapidly evolving landscape by continually monitoring emerging threats, regulatory shifts, and market trends. Provide data-driven insights to inform marketing strategies and ensure Kroll's offerings and messaging remain relevant and impactful. Regularly share these insights with both internal stakeholders and clients to maintain a competitive edge​. Ensure marketing strategies are informed by a thorough understanding of key regulatory changes affecting clients, such as GDPR, AML, and DORA to name a few. 
• Thought Leadership Development: Partner with content and thought leadership teams to create compelling narratives around governance, risk and compliance. Lead the creation of reports, whitepapers, case studies, and multimedia content that positions Kroll as a leader. Proactively identify opportunities for experts within the firm to contribute to industry publications, panels, webinars, and conferences​. 
• Public Relations & Communications: Elevate Kroll’s brand and practitioner profiles by driving targeted PR efforts in partnership with the internal PR team and the internal social media teams. Develop strategies to secure media placements, engage with influential industry outlets, and position key executives as thought leaders through compelling content and positioning approaches. 
• Event Strategy & Execution: Plan, execute, and lead high-profile events, including global virtual and live conferences, sponsorships, and Kroll-hosted events. Ensure these events elevate Kroll’s brand, highlight key industry challenges, and drive engagement with industry stakeholders as well as delivering on firm ROI benchmarks. 
• Collaboration with Client-Facing Teams: Work closely with consultants and partners to understand client challenges and translate these insights into compelling marketing materials. Support practitioners by preparing them for speaking engagements, client presentations, and other thought leadership opportunities. 
• Sales Enablement & Connected Selling: Collaborate with other practice groups to identify connected selling opportunities where risk services can complement other Kroll offerings. Develop integrated marketing campaigns that showcase the firm's full suite of services to address clients' broader governance, risk, and compliance needs​. Lead internal communication efforts to highlight new service offerings, client success stories, and industry insights. 
• Metrics & Reporting: Establish KPIs for all marketing initiatives, assess their effectiveness, and provide data-driven recommendations to optimize future campaigns. Use performance metrics to optimize future campaigns and ensure alignment with firm-wide revenue goals. Use Salesforc