Sr. Director, Growth Marketing
RobinhoodAbout the role
Join a leading fintech company that’s democratizing finance for all.
Robinhood was founded on a simple idea: that our financial markets should be accessible to all. With customers at the heart of our decisions, Robinhood is lowering barriers and providing greater access to financial information. Together, we are building products and services that help create a financial system everyone can participate in.
As we continue to build...
We’re seeking curious, growth minded thinkers to help shape our vision, structures and systems; playing a key-role as we launch into our ambitious future. If you’re invigorated by our mission, values, and drive to change the world — we’d love to have you apply.
About the team + role
Join our data driven, fast moving marketing team as a Sr. Director, Growth Marketing at Robinhood. In this role, you will lead strategic marketing initiatives that drive engagement, feature adoption, and growth for our Robinhood ecosystem of innovative investing products. Collaborate with cross-functional teams to create seamless member experiences and leverage data-driven insights to inform your strategies. If you're a creative, results-driven leader who thrives in a fast-paced environment, we want you to be part of our journeyThe role is located in the office location listed on this job description which will align with our in-office working environment. Please connect with your recruiter for more information regarding our in-office philosophy and expectations.
What you’ll do
- Collaborate with product, data, and marketing teams to design, implement, measure, and iterate on lifecycle strategies that align with business goals.
- Develop go-to-market strategies for product launches, features, and ongoing marketing campaigns.
- Partner with cross-functional teams to ensure consistent and resonant messaging across channels.
- Advocate for contextually relevant marketing that addresses the needs of consumers, policymakers, media, and in other partners.
- Lead customer-centric lifecycle programs, employing innovative solutions to drive cross sell, retention and improve engagement
- Drive experimentation and innovation, continuously seeking opportunities for improvement.
- Lead and mentor a team of growth marketers, fostering collaboration and development.
What you bring
- 10+ years of experience in marketing or related business function.
- 4+ years of experience developing lifecycle/CRM programs.
- Proven success in cross-functional collaboration, working with Product and Analytics teams.
- Strong analytical skills to interpret data and optimize campaign performance.
- Expertise in customer segmentation, omnichannel strategies, and marketing automation.
- Familiarity with marketing platforms, HTML/CSS, Looker, Amplitude, SQL, Adobe Creative Suite.
- Experience working with machine learning models to drive and prioritized highly personalized customer communications
Base pay for the successful applicant will depend on a variety of job-related factors, which may include education, training, experience, location, business needs, or market demands. The expected salary range for this role is based on the location where the work will be performed and is aligned to one of 3 compensation zones. This role is also eligible to participate in a Robinhood bonus plan and Robinhood’s equity plan. For other locations not listed, compensation can be discussed with your recruiter during the interview process.
Zone 1 (Menlo Park, CA; New York, NY; Bellevue, WA; Washington, DC)$255,000—$300,000 USDZone 2 (Denver, CO; Westlake, TX; Chicago, IL)$224,000—$264,000 USDZone 3 (Lake Mary, FL)$199,000—$234,000 USDClick here to learn more about Robinhood’s Benefits.
We’re looking for more growth-minded and collaborative people to be a part of our journey in democratizing finance for all. If you’re ready to give 100% in helping us achieve our mission—we’d love to have you apply even if you feel unsure about whether you meet every single requirement in this posting. At Robinhood, we're looking for people invigorated by our mission, values, and drive to change the world, not just those who simply check off all the boxes.
Robinhood embraces a diversity of backgrounds and experiences and provides equal opportunity for all applicants and employees. We are dedicated to building a company that represents a variety of backgrounds, perspectives, and skills. We believe that the more inclusive we are, the better our work (and work environment) will be for everyone. Additionally, Robinhood provides reasonable accommodations for candidates on request and respects applicants' privacy rights. To r
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