Director, Marketing Creative Execution Lead

Director, Marketing Creative Execution Lead

Why Genentech

​​​​​​​We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society.

The Opportunity

The Marketing organization influences decisions by establishing and communicating our full product value proposition across the full value chain, from payers, to health systems, to prescribers, to patients. Marketers are masterful storytellers - accountable to inform positioning using an insight-driven marketing strategy, deliver simple compelling customer-led content creation, and design outstanding integrated customer experiences in partnership with networked partners (e.g., Customer Engagement and DDA). Marketers strategically use resources and their network to drive patient outcomes for today’s innovations, and fuel tomorrow’s breakthroughs.

This Director, Marketing Content Excellence Advancement Lead, Creative Execution is integral to successfully delivering the Digital Marketing Vision. 

The Digital Marketing Office, led by the Head of Digital Marketing and reporting to the Chief Marketing Officer, drives Genentech’s digital marketing transformation and is focused on activating 4 key areas. One of these focus areas is content excellence. 

The candidate in this role will report to the Content Excellence lead and support the content creation engine of the future, as Genentech’s 1Marketing organization undergoes an unprecedented, GenAI-enabled transformation of its content creation processes. This role will ensure cross-portfolio creative development achieves unparalleled quality and efficiencies through standards, governance, and engagement models across marketing, agencies of record, and Genentech’s promotional review committees.  The candidate will work closely with functional partners in analytics, operations, and other areas to align on a shared vision, roadmap, and implementation plan.

Key Job Responsibilities

• Collaborate with brand marketing to identify opportunities to optimize impact and improve efficiency across creative execution.

• Stay at the forefront of the creative execution landscape, identifying new innovations and sharing actionable insights with internal teams.

• Identify and implement content product tool enhancements in partnership with functional partners to meet evolving marketing needs.

• Define business needs, prioritize features, and partner with Product Owners to shape roadmaps and support the development of impactful tools and capabilities.

• Review and validate products to ensure they align with strategic objectives and are ready for activation. Subsequently, develop robust launch plans, playbooks, and support plans to guide a successful launch.

• Drive adoption of content products via training, coaching, and the engagement of activation champions, as well as broader upskilling initiatives.

• Collaborate cross-functionally to ensure seamless integration of content strategies into end-to-end workflows across marketing functions, external agency partners, and channels

• Lead process and product improvements to drive adoption and scale, partnering with executive leaders (ELs) on change management and training strategies.

• Set and track KPIs to measure content efficiencies and effectiveness, using insights to iterate and optimize. 

• Continuously explore and assess emerging creative use cases to drive business impact, collaborating with 1Marketing and technical teams to evaluate feasibility and integrate new capabilities.

• Evolve the organization’s digital content standards, including clear direction to support the ongoing cross-organizational shift to personalization and the deployment of GenAI for content development. 

• Implement and manage a Creative Production Vendor to deliver core creative and operational support to 1Marketing, ensuring quality, speed, and exceptional experience while managing to budget. 

• Play a core role in AOR governance, working alongside Procurement and Marketing Operations to establish and maintain effective processes for managing Agency of Record (AOR) partnerships, driving alignment with evolving 1Marketing content strategy. 

• Partner with governance bodies such as the Promotional Review Committee (PRC) and Digital Governance Board to establish and