Director, Marketing Compliance & Capabilities Operations
HumanaAbout the role
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Are you a compliance-minded operations leader who thrives in complex, fast-paced environments? As the Director, Marketing Compliance & Capabilities Operations, you’ll lead the product managers and capabilities that ensure Humana’s marketing communications are executed with precision, compliance, and member impact. You’ll oversee the operational backbone of marketing governance—enabling speed, scale, and accountability across campaigns and platforms.You’ll also develop and own the enterprise business strategy and implementation for profile consent and preferences, while managing tools, vendors, and capabilities that support inclusive communications, regulatory enablement, and business continuity. This role is ideal for someone who blends operational excellence with regulatory rigor—ensuring every message we send is accurate, timely, and aligned with our mission to put health first.
As a strategic leader in Humana’s Marketing Technology and Operations organization, you will oversee the execution and governance of marketing compliance and operational capabilities.
Consent & Preferences Strategy
Lead product managers responsible for the strategy, roadmap, and agile delivery of enterprise consent and preference capabilities
Develop and own the business strategy for profile consent and preferences, enabling scalable, compliant, and personalized communications
Partner with data science and engineering teams to explore AI/ML-powered consent orchestration and predictive preference modeling
Ensure product development aligns with regulatory requirements, customer experience goals, and enterprise architecture
Compliance Enablement
Lead product managers focused on ADA accessibility, translation workflows, and TCPA compliance
Own relationships with compliance-focused vendors and platforms, ensuring tools and services meet regulatory standards
Create toolkits, templates, and training materials to support compliant campaign execution across channels
Embed compliance capabilities into MarTech and marketing operations workflows, partnering with platform and execution teams
Explore and implement AI-powered tools for automated accessibility checks, translation quality assurance, and consent validation
Monitor and report on capability usage, effectiveness, and adoption across business units
Business Continuity & Risk Management
Develop and maintain Business Continuity Plans (BCPs) across Marketing functions
Own the Marketing Risk Register and escalation protocols, ensuring timely updates and visibility
Coordinate incident response for Marketing-owned systems and campaigns, partnering with IT and enterprise risk teams
Collaborate with Enterprise Risk, Compliance, and Legal to align on standards, testing, and documentation
Leverage AI/ML tools to proactively detect anomalies in campaign execution, monitor risk signals, and support automated incident triage and escalation
Operational Governance
Maintain and evolve standard operating procedures (SOPs) across compliance and risk capabilities
Track and manage Issues & Opportunities (IOPs), ensuring resolution paths and visibility
Ensure documentation is version-controlled, audit-ready, and accessible to stakeholders
Manage and optimize inclusive communication capabilities, including alternate formats (e.g., braille) and translations
Cross-Functional Collaboration
Partner with marketing, legal, compliance, IT, and experience transformation teams to ensure cohesive delivery and governance
Support vendor evaluations and contract management in collaboration with procurement and legal
Influence enterprise standards and contribute to governance forums related to marketing compliance and risk
Your leadership will ensure Humana’s marketing operations are built for trust, transparency, and impact—supporting better health outcomes through better communication.
Use your skills to make an impact
Required Qualifications:
Bachelor’s Degree in Marketing, Business Administration, Risk Management, or related field, or equivalent experience
8+ years of experience in marketing operations, compliance enablement, or risk management
Experience managing inclusive communication capabilities (e.g., ADA, translations) and consent/preference platforms
Strong understanding of regulatory frameworks such as TC
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