Director, Marketing Analytics

At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers. 

When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the microphone and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing. 

 

Director of Marketing Analytics

 

Why We Have this Role

We’re looking for an exceptional analytics and people leader to deliver commercial impact by strategically applying the data insights across our customer and marketing channel and program performance to support optimization of our marketing mix.  This position is ideal for a self-motivated individual that is detail oriented and has a passion for problem solving. This position will work on complex projects that incorporate mathematical and statistical techniques and will be part of a global marketing team. If you enjoy building teams to test and learn to optimize marketing performance and customer LTV, we're looking for someone like you!

How You Will Find Success

• Seeking someone who thrives in a collaborative and dynamic environment, with the ability to establish successful partnerships across both business and data stakeholders.
• Must have experience managing and scaling a marketing data foundation across all channels and program types to deliver insights to business stakeholders. 
• Must have a demonstrated ability to recruit and develop high-performing talent in a regionally dispersed team, with a focus on creating psychological safety for diverse teams and building inclusive cultures
• Self-motivated, excellent communication, project management, and organizational abilities. 
• Synthesize data and insights into well-crafted narratives and presentations that inform and influence key stakeholders across the company and marketing to make better consumer-first decisions
• Analyzes A/B and Multivariate tests, extracts actionable insights that inform marketing and digital strategies, communicate results and provide recommendations.

How You’ll Grow

By joining Qualtrics, you become part of a team that dares to pursue groundbreaking experiences. 

Our mission is to build technology that positively impacts businesses and makes them more human.

As a member of our global marketing organization, you will be a leader within a diverse and inclusive community that values the voice of each individual. We strive for representation that reflects the world we live in and goes beyond it.

You will have the opportunity to lead and be a part of a team that upholds values such as transparency, whole-hearted commitment, customer obsession, unity, and resourcefulness.

We encourage big-picture thinking and foster an environment that embraces innovation and creativity. You will have the freedom to flex your strategic and tactical skills, all within a fast-paced and high-growth setting.

Things You’ll Do

• Responsible for identifying, developing, and executing data-driven strategies to improve our marketing effectiveness. You'll be working across various marketing platforms to analyze customer behavior, 3rd party data and sales performance in order to generate impactful insights that drive our marketing strategy, including defining and measuring our ROI targets.
• Lead and manage the development of advanced analytic models and to drive marketing effectiveness.  
• Partner with data engineering and revenue operations to define data models and structure across our systems to ensure we have a consistent structure across sales and marketing.
• Driving decision making through data, refining reporting mechanisms across channels, measuring full-funnel impact, scaling a measurement mindset that fuels data driven decision making.   
• Collaborate with the global marketing team to define and develop the KPIS, targets and insights to drive investment and optimization across the marketing mix. 
• Increase efficiency by automating data collection and repor