Director, Integrated Marketing

Who are we?IF7 is an entirely new kind of media company. We exist to help some of the world’s biggest and best brands connect with the hardest to reach audience in history in Gen Z, all through the lens of social + creator content, live events, deep film integration and gaming - to name a few. With a unique portfolio model that also includes some of the most innovative Gen Z digital properties in the world, we create powerful partnerships featuring the most impactful names in the space and get them in front of the audiences that matter most and truly shape culture.
What is the Role?IF7 is seeking an experienced, innovative and self-motivated Director, Integrated Marketing to join our rapidly growing team. In this role you will develop and execute creator-led social media campaigns for brands, working closely across all IF7 departments to bring your vision to life. Reporting to the VP, Creative Strategy, your position exists at the intersection of Creative and Strategy – staying up to date on platform and industry trends to actively pitch and develop breakthrough creative ideas that help clients meet their objectives, seize on trends and create real consumer resonance and action.

What Does Your Day-to-Day Look Like?

• Lead the development of engaging and influencer-led creative strategies rooted in platform and audience insights for campaign pitches 
• Own the pre-sale creative process – from digesting RFPs from our key Fortune 100 clients and crafting campaign strategy to packaging our proposals and pitching live to clients
• Provide creative direction throughout the execution stage of key accounts, collaborating with Account Management, Talent and Integrated Production teams
• Spearhead creative treatments and creative direction for production shoots an on-site activations 
• Lead productive and inspiring brainstorms and ideation sessions
• Stay one scroll ahead of emerging social media trends, platforms and activations to inform future ideas and solutions for our clients

Our Ideal Candidate:

• 7+ years in integrated marketing, creative and content strategy, with brand partnerships or agency experience
• Deep experience in presentation design, innovative creative concepting and trend-based thinking
• Strong understanding of Gen Z & Millennial audiences with a grasp on the culture and trends that drive them
• Experience in managing client relationships, understanding client needs, and effectively translating them into creative strategies
• Exceptional written and verbal communication skills
• Comfortable pitching to clients and working with talent/clients on production sets
• You are highly organized, detail oriented, and meticulous in carrying out work responsibilities 
• Strong desire to work in a rapidly growing and thriving startup environment
• Experience working in Canva