Director, Growth Marketing

Welcome to Planet. We believe in using space to help life on Earth.

Planet designs, builds, and operates the largest constellation of imaging satellites in history. This constellation delivers an unprecedented dataset of empirical information via a revolutionary cloud-based platform to authoritative figures in commercial, environmental, and humanitarian sectors. We are both a space company and data company all rolled into one.

Customers and users across the globe use Planet's data to develop new technologies, drive revenue, power research, and solve our world’s toughest obstacles.

As we control every component of hardware design, manufacturing, data processing, and software engineering, our office is a truly inspiring mix of experts from a variety of domains.

We have a people-centric approach toward culture and community and we strive to iterate in a way that puts our team members first and prepares our company for growth. Join Planet and be a part of our mission to change the way people see the world.

Planet is a global company with employees working remotely world wide and joining us from offices in San Francisco, Washington DC, Germany, Austria, Slovenia, and The Netherlands.

About the Role:

We are seeking an experienced and strategic Director of Growth Marketing to lead the worldwide Growth Marketing function and manage the Growth and Operations teams. This person will report to the Head of Revenue Marketing and will build, manage, and optimize demand generation, digital marketing, and marketing operations.

This role is responsible for the end-to-end demand generation strategy and execution, with a goal of generating a pipeline for global revenue targets. The Director of Growth Marketing will advance Planet's mission by leveraging geospatial analytics and the Space Economy to make change visible, accessible, and actionable.

This leader will drive strategic support, critical projects, enhance efficiency, and ensure alignment and communication. They must collaborate with global leaders, especially in Sales, to drive efficiency, promote cross-collaboration, and unlock opportunities in key sectors like Defense & Intelligence (D&I), Civil Government, and Commercial. A focus for this role is making informed decisions on solutions that provide clear, valuable outcomes to key customer segments and nurturing top accounts.

This is a full-time, hybrid role which will require you to work from our San Francisco office 3 days per week.

Impact You'll Own:

• Digital Demand Strategy: Develop and execute a comprehensive, data-driven, multi-channel digital growth strategy to drive qualified opportunities and pipeline within the Target Account List. Focus on high-priority solutions for D&I and Civil Government.
• Performance Accountability: Directly own pipeline and revenue targets, ensuring marketing plans, digital channel strategies, and analytics are tightly aligned with strategic growth objectives.
• Testing & Innovation: Lead a culture of continuous A/B testing and experimentation across all digital touchpoints to maximize conversion rates and optimize the user journey, ensuring a differentiated digital experience.

• Channel Optimization: Directly manage and continuously optimize core digital demand generation channels, including SEM, paid social, SEO, display/programmatic, and website/landing page conversions.
• Integrated Campaigns: Design and execute complex, integrated digital campaigns (including webinars and sponsorships) that leverage first and third-party data to reach and engage specific high-value customer segments.
• Account-Based Marketing (ABM): Build and scale outbound and digital ABM frameworks aligned with Sales objectives, leveraging intent data and personalization to drive engagement with target accounts across specific industries.
• Lead lifecycle marketing end-to-end: Identity-resolved journeys, trigger design, dynamic offers, and rigorous measurement; partner with Sales on lead quality, SLAs, and feedback loops.

• Data-Driven Allocation: Utilize advanced data modeling and analytics to rigorously monitor channel performance, optimize budget allocation for maximum Digital Marketing ROI, and demonstrate the efficiency and scalability of the growth engine.
• MarTech & Operations: Oversee the Marketing Operations function to ensure the MarTech stack is fully optimized, data governance is robust, and lead scoring/routing processes are highly efficient to accelerate pipeline velocity.
• Marketing Attribution: Own and refine the marketing attribution model to ensure clear visibility into campaign performance and informed optimization decisions.
• Revenue Alignment: Foster seamless collaboration with Sales, Product Marketing, Data Science, and Revenue Operat