Director, Global Marketing Operations

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done.

Director, Marketing Operations

The Director of Global Marketing Operations will lead Snowflake’s global strategy, platforms, and teams that power a modern, scalable, AI-forward marketing organization. This role emphasizes scalable process design, intelligent automation, and cohesive platform architecture to deliver high-volume, world-class campaigns and stakeholder services across regions.

This role requires a strong perspective on investment strategy and timing, balancing foundational system evolution with ongoing campaign execution to deliver near-term impact while building for long-term growth. The Mops Director will lead and develop a high-performing global organization and partners closely with Marketing, Sales, Finance, IT, and external agencies to ensure Snowflake’s demand engine is efficient, compliant, and built to scale.

YOU’RE A GREAT FIT IF YOU:

• Have 10+ years of experience in marketing operations, including 5+ years leading teams in high-growth B2B software environments

• Are AI-forward, with experience applying automation, AI, and workflow orchestration to standardize processes and reduce manual effort

• Have deep expertise in top-of-funnel strategy, lead lifecycle management, and conversion optimization tied directly to pipeline impact

• Have managed agency and contract resources, using them strategically to extend team capacity and accelerate modernization

• Have led the definition and deployment of privacy, consent, and data governance frameworks (e.g., GDPR, CCPA)

• Are highly fluent in translating complex data into clear insights that drive executive decision-making

• Can define global operating models, drive alignment with senior stakeholders, and land change across distributed teams

• Possess proficiency and familiarity with the following systems:

  • Salesforce Sales Cloud administration, reporting & dashboarding

  • Marketo marketing automation

  • Outreach sales engagement administration

  • Snowflake

  • LeanData lead routing

  • ZoomInfo and other best-in-class data providers

  • Demandbase

  • Workato

  • Clay

WHAT YOU’LL DO:

Marketing Platforms, Data, and Agentic Marketing Practices

• Own the vision and evolution of Snowflake’s marketing platforms, ensuring tools like Salesforce, Marketo, Demandbase, Clay and others operate as an integrated ecosystem

• Lead the implementation of an agentic marketing ops strategy, identifying opportunities to replace manual, time-consuming work that improves the efficiency of the direct and cross-functional teams.

• Audit and modernize marketing data architecture, ensuring high data quality, accessibility, and governance across all channels and regions

• Partner with Marketing Intelligence to define and maintain dashboards that surface insights and inform executive decisions
  

Process Optimization & Operational Scale

• Design and standardize end-to-end processes across the lead lifecycle, from response to MQL through handoff, nurturing, and measurement. The result should be a proactive lead monitoring process that ensures lead target achievement.

• Own the operational framework for Snowflake’s global email and lifecycle strategy, ensuring consistency, compliance, and scalability. Incorporate first and third party data to operationalize real-time personalization.

• Drive experimentation and optimization (A/B testing, process iteration) with a focus on repeatable impact and translation of insights into deliverables.
  

Strategic Planning and Budget Management

• Manage the marketing operations budget and technology renewals, aligning resources with strategic goals and ensuring efficient use of funds.

• Monitor and report on marketing performance against targets, providing insights and recommendations for improvement.

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