Director, Enterprise Marketing (Remote)

One in two people experience debilitating back, neck, shoulder, or joint pain — but traditional treatments have failed to meet their needs. Physical therapy can be expensive and hard to access; appointments often involve long commutes and missed work. Making matters worse, unresolved pain can trigger the overuse of opioids and surgeries.
Join us in reimagining healthcare from the ground up. We’re making high-quality care accessible by pairing wearable sensors and computer vision with a world-class clinical team. Hinge Health puts a digital clinic in every member's pocket. Now millions of people can access personalized digital care from a physical therapist, guidance on behavior change from a health coach, and expert consultations with an orthopedic surgeon. With a single app and wearable technology like our Enso device, we’re helping to reduce pain, surgeries, and opioid use.
Work From AnywhereHinge Health Employees have the flexibility to work anywhere, within the country they are hired. 
About the RoleHinge Health is looking for a Director of Enterprise Marketing to create and lead our employer marketing strategy, increase opportunity creation and accelerate deals to close. This includes increasing target account penetration and conversion with creative, cross-functional execution of ABM marketing campaigns; developing high-impact, highly used sales enablement toolkits based on customer insights, analytics, sales team feedback, and the buyer’s journey; and developing competitive messaging and assets to increase head to head win rates. You will report to our Sr. Director of Enterprise Marketing and will collaborate with a growing team of marketing and sales professionals to do the best work of their careers. 
The ideal candidate will bring a track record of building best-in-class persuasive and memorable campaigns for health and benefit leaders, preferably in digital health. You should have demonstrated success creatively and effectively delivering a company’s value proposition to target audiences to drive action. You should specialize in B2B marketing tactics, be highly organized, detail-oriented, collaborative, and resourceful. You are a great candidate for this role if you enjoy making an impact across the organization as much as delivering bespoke sales and marketing assets for individual prospects.  
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WHAT YOU’LL ACCOMPLISH

• Create an employer marketing strategy to increase opportunity creation and accelerate deals to close
• Increase target account penetration and conversion with creative, cross-functional execution of ABM marketing campaigns 
• Develop and refine high-impact, highly used sales enablement toolkits based on customer insights, analytics, sales team feedback, and the buyer’s journey.
• Develop competitive messaging and toolkits to increase head to head win rates.

WHAT WE'RE LOOKING FOR

• ABM or Field Marketing Experience: Track-record of building best-in-class persuasive and memorable sales enablement tools and campaigns for employers, health plans, and consultants
• Uncovers Customer Insights: Understands psychology, pain points & value prop for each persona and then creates memorable messaging that use specific words and imagery to influence behavior and differentiate Hinge Health
• Analytics and reporting: Experience building and analyzing Salesforce reports to influence campaigns, budget, and resource allocation
• Technology: Savvy user of multiple tech platforms and tools to get the job done (e.g. GoogleDocs, Asana, Salesforce)
• Collaborative: High emotional intelligence and ability to both deliver and manage expectations of cross-functional partners and the Marketing and Communications team
• Make results happen: Strong bias towards action and innate sense of urgency, without fear of having to pivot when necessary. Knows how to reprioritize to maximize business impact.
• Learn-it-all: Continues to be curious and keeps up to date on new developments in the industry and marketing discipline. Thrives in a culture of experimentation and repetitive excellence.
• Create trust: Leads with honesty & transparency, and honors commitments to become the go-to partner with sales leaders and other cross-functional collaborators
• Communicate effectively: Strong written & verbal communication that is well-structured and persuasive.

WHAT YOU'LL LOVE ABOUT US

• Inclusive healthcare and benefits: On top of comprehensive medical, dental, and vision coverage, we offer help with gender-affirming care, tools for family and fertility planning, and travel reimbursements if healthcare isn’t available where you live
• Modern life stipends: Manage your own learning and development budget and use the mental health and lifestyle stipends to cover your favorite wellness services, workout classes, gym subscriptions, and work-from-hom