Director, Content Strategy

Firm Summary

White & Case is an elite global law firm serving leading companies, financial institutions and governments worldwide. Our long history as an international firm means we are perfectly placed to help our clients resolve their most complex legal challenges wherever they may be.

With lawyers operating from more than 40 locations, working in virtually every country of the world, we have invested heavily in building a high-quality full-service practice competing at the top of the market. We are distinguished by our on-the-ground presence in the world’s key financial markets and our strengths in handling complex cross-border work.

It’s not just about our global network of offices; it’s the global interconnectedness of the Firm that our people, and our clients, value most. We work well together across geographic and practice boundaries. It’s one of the reasons we attract and retain cross-border work. And why we attract a diverse group of people.

Position Summary

The Director of Content Strategy leads the development of the Firm’s global content strategy and the creation of compelling, thought-provoking content that resonates with audiences of importance – including clients, potential clients, lateral partner prospects, job candidates, and media – while reinforcing the Firm’s brand and positioning throughout both the legal industry and the broader global business community. The Director of Content Strategy will lead the implementation of a “newsroom” approach and mindset to reporting on behalf of the Firm and programming its channels with compelling content delivered in modern and human ways.

The Director of Content Strategy will serve as a strategic advisor to our partners and senior leaders, helping them identify distinct themes, timely topics and in-depth perspectives that drive client acquisition and retention, promote the Firm’s brand and reputation, and raise the profile of our leaders and partners. This includes creating and delivering distinctive White & Case content through newly built franchises, aligned directly with the Firm’s brand, and leveraging all available formats and channels (e.g. audio, video, digital, social, newsletter).

A key metric of success will be collaboration across the Firm, both with embedded business development teams to mine content themes related to the Firm’s practice areas and/or global industry groups, and with other key areas of the marketing communications department (e.g. social media, integrated marketing, media relations) to develop targeted distribution of content efforts to relevant audiences.

Duties and Accountabilities1

Strategic Influence & Analytical Thinking

• Develop and execute a global content strategy for the Firm that supports both its long-term strategy and near-term business objectives
• Work closely with partners and Business Development leads to develop and execute holistic content strategies for the Firm’s key practice areas, industry groups and other relevant business areas
• Encourage a firm-first, newsroom mindset across the Business Development and Marketing function, to improve the timeliness, relevance, creativity, and coordination of content outputs
• Develop and bring to market dedicated White & Case content franchises (e.g. podcast series, ownable video series, newsletters) that reinforce the White & Case brand, resonate with our key audiences and set a new bar for legal industry content
• Work with the Global Head of Communications and other senior colleagues to initiate and develop integrated programs that leverage the full range of marketing resources, tools and knowledge
• Work closely with the Media Relations Director and the Internal Communications Director to ensure internal and external communications are aligned, particularly as to the Firm’s brand positioning
• Partn