Director, Content Marketing

About Carrot:

Carrot is a global, comprehensive fertility and family care platform, supporting members and their families through many of life's most memorable moments. Trusted by many of the world’s leading multinational employers, health plans, and health systems, Carrot’s proven clinical program delivers exceptional outcomes and experiences for members and industry-leading cost-savings for employers. Its award-winning products serve all populations, from preconception care through pregnancy, IVF, male factor infertility, adoption, gestational carrier care, and menopause. Carrot offers localized support in over 170 countries and 25 languages. With a comprehensive program that prioritizes clinical excellence and human-centered care, Carrot supports members and their families through many of the most meaningful moments of their lives. Learn more at get-carrot.com.

Carrot is seeking a results-driven Director of Content Marketing with a passion for storytelling and a strategic mindset. In this role, you will lead Carrot’s content strategy under the direction of the VP of Brand and Experience Marketing. This includes brand messaging, editorial, social media, campaigns, and more. You will set the tone for all content at Carrot, ensuring that what we create — and how we say it — is consistent, compelling, and aligned with our mission: fertility care for all.

You’ll oversee a small but mighty team, including an in-house Content Writer/Social Media Manager and a bench of freelance writers and agencies. Together, you’ll shape a unified message across channels and formats, strengthening Carrot’s approach to thought leadership, storytelling, and content marketing.

You’ll partner closely with cross-functional stakeholders — including Product Marketing, Brand, Communications, Commercial, Client Success, and Clinical — to translate strategy into clear, high-impact narratives that move our audiences to think, feel, and act.

This role is an opportunity to own and evolve Carrot’s voice in the market while working alongside experts in healthcare, technology, and marketing. If you thrive in a dynamic environment and want to build a function that bridges communications and content, we’d love to hear from you.

The Team: 

This role sits on our Marketing team, reporting to the VP of Brand and Experience Marketing. You will partner with the broader Marketing organization, while also collaborating with Commercial, Enablement, Clinical, and Product teams to ensure our external story reflects our business priorities and member impact. You will also lead and manage our external freelancers, setting clear direction, ensuring tight alignment with our narrative strategy, and holding the team to a high bar for results.

Responsibilities: 

Narrative and strategy

• Develop and execute a cohesive content and communications strategy aligned with company and marketing goals.
• Set the tone, voice, and messaging architecture for all content at Carrot, including thought leadership, campaigns, SEO content, and branded storytelling.
• Identify and prioritize storylines that resonate with Carrot’s B2B2C audiences, including employers, brokers, health plans, and members.
• Ensure consistency and clarity in messaging and voice across all external content formats.

Content development and editorial

• Personally write and oversee core content assets, including blog posts, white papers, reports, case studies, web copy, and event content.
• Independently draft and refine content that translates complex clinical, product, and market concepts into clear, accessible narratives that reinforce Carrot’s leadership in fertility and hormonal health.
• Maintain and manage editorial calendars across channels, aligning content with campaigns, product launches, and key cultural or policy moments, while owning day-to-day writing priorities.
• Uphold a high bar for craft, clarity, and authenticity, editing and rewriting for both substance and style.
• Maintain an active personal writing load across priority channels to set the quality bar and model Carrot’s voice.
• Define and evolve Carrot’s category point of view on fertility, family-building, and hormonal health, and turn it into repeatable, written story platforms across channels and campaigns.

Social, SEO and web

• Own the organic content strategy for key owned channels, including the blog, website, email, and social (with a focus on LinkedIn, Instagram, and YouTube).
• Partner with SEO stakeholde